146. How to use data to increase customer success for all, with Deborah Pickett

A core element of being effective with inclusive marketing and therefore any inclusive marketing strategy — is data.

We’ve got to know not just the rates at which your customers overall achieve success, but we’ve also need to know what that data looks like by subgroup.

In other words - we need to find out if everyone is achieving success at the same rates.

Now I’ve noticed the as I talk to different people and marketers about this, at times the thought of capturing and analyzing data in this manner feels uncomfortable.

So I thought it would be helpful to have a dialogue about this with someone who is steeped in data - particularly by subgroup all day every day.

After this short break - you’ll hear my conversation with Deborah Pickett — who will be bringing her expertise with data in the education system — and we’ll apply it to what you do in marketing’s

This is not Deborah’s first time on the show —- she stopped by way back in episode #19 - The Critical link between equity and customer success. It was a really great episode if I do say so myself, so if you haven’t listened, I’ll drop a link to it in the show notes so you can check it out.

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Episode 19: The critical link between equity and customer success with Deborah Pickett