Smart in Public Climate Comm's Boldness Imperative w/ Corina Standiford, VP of Communications at Elemental Impact
Think climate communications is all doom, gloom, and corporate greenwashing? Corina Standiford, VP of Communications at Elemental Impact, is here to flip that narrative. In this episode of the Smart In Public podcast, Corina sits down with The Katies to break down why the biggest climate week ever happened this year—despite what the political headlines want you to believe—and what that means for every communications professional watching this space.
Why this episode hits different:
🌍 The narrative shift - Why leading with solutions instead of fear is the only climate comms strategy that works anymore
📉 The media landscape reality and what comms people can do when climate desks are shrinking
🎯 Creative storytelling secrets - How to communicate complex climate tech benefits to audiences who don't speak the lingo
🔥 The boldness imperative - Why playing it safe in climate communications is the riskiest strategy of all
The money insight: Climate Week 2024 was the largest ever, proving that while political winds shift, business momentum toward climate solutions is unstoppable. Smart communicators are learning to tell that story.
What you'll steal from this conversation:
- How to shift from fear-based to solution-oriented climate messaging
- Strategies for reaching diverse audiences who don't identify as "climate people"
- The evolving media playbook when traditional climate reporters are disappearing
- Sustainable event practices that actually minimize impact (not just look good on Instagram)
- Why global climate communications vary dramatically by region—and what that means for your strategy
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Have a topic or a guest idea? Email us at hello@smartinpublicpod.com