TechCrunch Startup News Jennifer Garner’s Once Upon a Farm resumes IPO plans; plus, Fashion rental app By Rotation partners with Uber
Jan 28, 2026
A food brand revives IPO plans with a fresh S-1 filing and an expected market debut. Funding history and a target valuation are discussed. A fashion rental app teams up with a major courier for rapid ski-wear deliveries. The conversation covers fast-delivery logistics, platform scale, and international growth plans.
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Once Upon A Farm Reignites IPO Plans
- Once Upon a Farm resumed its IPO with a $17–$19 price range and aims to debut on February 6th.
- The company targets at least $209 million at a $764 million valuation with Goldman Sachs and J.P. Morgan leading.
Backing And Bankers Signal Confidence
- The company has raised nearly $100 million to date and counts S2G Ventures among investors.
- Lead bankers Goldman Sachs and J.P. Morgan signal institutional confidence in the offering.
Solve Logistics To Drive Rental Adoption
- Use partnerships to remove logistical friction that prevents adoption, like ByRotation did with Uber Courier.
- Offer fast delivery options to convert users from impulse fast fashion to sustainable rentals.