The Smart Passive Income Online Business and Blogging Podcast SPI 613: The Business of Writing and Publishing Books with Azul Terronez
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Sep 21, 2022 Turning expertise into a book starts with uncovering the values and purpose beneath what you know. Azul Terronez discusses today’s publishing landscape, building a book-coaching company that doesn’t depend on one person, finding the right clients, and even helping leaders write purposeful fiction.
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Values-Based Books
- Base your book on your values, not just your current knowledge, as knowledge evolves.
- This ensures your book remains relevant as you grow, amplifying your future endeavors.
Lifeline Exercise
- Uncover your values by creating a lifeline, marking significant high and low points.
- Reflect on the periods between these points to understand your consistent responses and motivations.
Brand Evolution
- Azul transitioned from "Coach Azul" to "Authors Who Lead" to facilitate scaling and team growth.
- This shift allowed incorporating other coaches and expanding services beyond Azul's personal brand.