CPA Life The Talent Equation: Finding that Missing Potential
Apr 23, 2025
Rob Brown, a leading voice behind Accounting Influencers, discusses the evolving landscape of talent and leadership within the accounting profession. He emphasizes the necessity of an entrepreneurial spirit and taking risks, particularly post-pandemic. The conversation sheds light on the mentorship challenges posed by hybrid work and the importance of intentional leadership in maintaining workplace culture. They explore how storytelling can improve employer branding, helping firms articulate their unique value to attract top talent.
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Be Bold and Authentic
- Be bold and authentic even if some people dislike your style.
- Playing safe makes your message bland and unremarkable; embrace controversy to connect.
Entrepreneur vs Entrepreneurial
- Leaders often use broad strokes to mandate returns to office without clear reasons.
- Good leaders explicitly state why they want employees back, owning their authority as entrepreneurs.
Leadership Challenges Post-COVID
- Leadership in accounting is challenged by burnout, stress, and lack of training.
- The COVID shift to remote work disrupted mentoring and informal leadership development.