
AI for Kids Mattel Is Putting AI in Toys. I Built a Screen-Free AI Deck Instead. (Parents)
Nov 4, 2025
Discover how kids are growing up with AI in their homes and the implications for their learning. Explore the creation of a screen-free AI deck designed for playful, hands-on learning. Hear about the journey from voicing an AI avatar to advocating for early AI literacy. Amber discusses concerns about commercial AI toys and emphasizes the need for offline education. With 130 engaging cards, the deck aims to teach children essential AI concepts through stories and activities, fostering creativity and curiosity.
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Start AI Literacy With Kids
- AI literacy should start with kids, not only adults, because they will grow up with the technology already around them.
- Introducing AI early changes kids from passive users to potential creators and rule-makers of future tools.
Her Voice Became An AI Avatar
- Amber recorded as one of the official voices for an AI avatar after interviewing an early GPT research edition.
- The avatar sounds like her and says things she never said, highlighting how AI can reproduce personal attributes.
Commercial Toys Create A Literacy Gap
- Major toy companies are adding AI to products, often driven by profit motives rather than pedagogy.
- That trend creates a gap for safe, parent/teacher-controlled introductions to AI.

