This episode features The Sketch Effect Founder William Warren, who shares what the B2B animation industry is like. You’ll also learn: *The top 3 things that set you apart from other animation applicants *How The Sketch Effect grew without any traditional marketing *What skills you need to make it in the B2B animation side of things More about William Warren: William is an entrepreneur, illustrator, marketer and writer who has spent his career using visuals to help communicate ideas in an effective and enjoyable way. William is the Founder and CEO of The Sketch Effect, a Visual Communication agency that helps make ideas understandable and actionable through animation, live event sketching and graphic design. The Sketch Effect’s client list includes top-tier brands such as Marriott, Walmart, Microsoft, Chick-fil-A, P&G, and Delta in addition to premier consultancies including Boston Consulting Group, Bain (bain and co), Ernst & Young and Accenture. The Sketch Effect has sketched for thought leaders such as Steve Wozniak, Brene Brown, Malala Yousafzai, Sheryl Sandberg, Peyton Manning, and more. William lives in Atlanta, GA with his wife Monica and young kids, Liam and Gracie. Visit The Sketch Effect's website: https://thesketcheffect.com/ Follow The Sketch Effect on Instagram: https://www.instagram.com/thesketcheffect/?hl=en