
Build It. They'll Come.
Redbubble co-founder Martin Hosking on facing potential failure but how he built his startup into a global online design juggernaut, used by over 6 million consumers ringing up $400million in sales just last year alone.
Sep 13, 2020
Martin Hosking, co-founder of Redbubble, shares the challenging journey of building the global design market juggernaut. Despite initial struggles, Redbubble has grown rapidly with almost 7 million customers last year. The impact of COVID-19 led to a surprising boom in sales, showing resilience in uncertain times. The podcast highlights the importance of perseverance, artist support, and strategic efforts in startup success.
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Quick takeaways
- Redbubble fosters a supportive community for artists, driving $400 million in global sales.
- Redbubble's print-on-demand model and diverse fulfiller network contributed to 100% year-on-year growth during COVID-19.
Deep dives
The Success of Redbubble in Supporting Visual Artists
Redbubble emerged as a significant platform for visual artists, generating $67 million in earnings for artists in the past year, surpassing earnings from any other Australian organization. With a focus on community and marketplace fit, over 500,000 artists sold their designs on the site, driving over $400 million in sales through the platform. Redbubble's global appeal, with 95% of sales occurring outside Australia, showcases its impact on supporting artists worldwide.
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