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👉 Full Show Notes
https://www.microsoftinnovationpodcast.com/749

Founder Colin McIntosh shares how he built a consumer brand from scratch and launched a free AI-powered resume builder helping thousands navigate a shifting job market. This episode explores the future of work, the rise of solopreneurs, and how AI is reshaping hiring, branding, and business strategy.

🎙️ What you’ll learn

Use AI to optimise resumes and improve job search outcomes
Build a brand identity map to guide consistent messaging
Navigate AI-driven hiring systems with human-first strategies
Scale impressions and conversions in consumer marketing
Prepare for a solopreneur future with AI as leverage

✅ Highlights

“I give it away for free to anyone who can't afford it.”
“AI won’t take your job, but a capitalist will.”
“I realised I’m building a company for people like me.”
“We sold $300,000 of pre-orders before shipping a single unit.”
“You can’t fake a different brand voice.”
“I used to pay $250,000 a year for customer care. Now it’s $26,000.”
“People are stuck in stasis—six, nine, 12-month job searches.”
“300,000 government workers laid off with no warning.”
“Capital can now unlock creativity, scale, and product development.”
“I created landing pages that spoke in the voice of the podcast.”
“My free resume template’s been used a few million times.”
“I think it’ll be a golden era for solopreneurs.”

🧰 Mentioned

Sheets and Giggles - https://sheetsgiggles.com/en-ca
Sheets Resume - https://sheetsresume.com/
Eventbrite - https://www.eventbrite.com/
Techstars - https://www.techstars.com/

✅Keywords
ai resume builder, tech layoffs, solopreneur, brand identity, consumer marketing, job search, sustainable business, lyocell sheets, recruiting tools, impressions strategy, resume optimization, startup growth

Microsoft 365 Copilot Adoption is a Microsoft Press book for leaders and consultants. It shows how to identify high-value use cases, set guardrails, enable champions, and measure impact, so Copilot sticks. Practical frameworks, checklists, and metrics you can use this month. Get the book: https://bit.ly/CopilotAdoption

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Thanks for listening 🚀 - Mark Smith

John Chell | Chief of department for the NYPD | 09-29-25