In this episode of Founders in Arms, Immad and Raj sit down with Roger Dickey (Mafia Wars, Gigster, and Untitled Capital) for a deep dive into startup ideation and product-led growth. Roger shares his structured process for generating hundreds of startup ideas, including his unique "matrix approach." The three founders discuss the joys and challenges of building consumer-facing products, and examine the nuances between different growth strategies, from inherent virality to word-of-mouth marketing, sharing examples from companies like Figma, Dropbox, and Wise. Tune in for an engaging discussion that blends personal anecdotes with practical wisdom from some of tech's most innovative minds.

Roger Dickey’s Startup Ideas List: https://docs.google.com/document/d/1XgBM6DyFjH77lyobMgJep2C6YjIyAl9hwNAe7faoOaI/edit?usp=sharing 

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