The Lie About Money: How Billionaires Really Build Wealth (Not What You Think) with Ben Reinberg

In this powerful episode of Rethink Real Estate, host Ben Brady, CEO of Harcourts Auctions, sits down with Ben Reinberg, Founder and CEO of Alliance Consolidated Group of Companies, to expose one of the biggest financial misconceptions of our time — the myth that “cash is king.”Fresh off his recent TED Talk, Reinberg shares how he built an empire in commercial real estate from the ground up, and why hard assets—not savings accounts—are the true path to long-term wealth. From raising $2 million at age 23 to managing hundreds of millions in recession-resilient assets today, Reinberg breaks down the mindset, strategies, and disciplines that separate those who get rich from those who stay wealthy.The two Bens dive deep into the 2026–2027 commercial market reset, where trillions in real estate debt are set to come due—creating what Reinberg calls “the buying opportunity of a generation.” You’ll learn why the ability to hold, not just buy, is the defining trait of great investors… and why communication, focus, and emotional discipline remain the ultimate assets in business.Whether you’re a residential agent looking to expand your wealth portfolio or an investor preparing for the next market cycle, this episode delivers tactical insights and timeless financial wisdom you won’t hear anywhere else.Timestamps & Key Topics[00:00:00] – Intro: The “Lie About Money” and the Power of Hard Assets[00:01:30] – How Ben Reinberg Built His Empire from $0 to Millions[00:03:40] – What True Wealth Means (It’s Not About Being Rich)[00:06:20] – The Ability to Hold: Investing’s Most Underrated Skill[00:09:15] – $90 Trillion in Real Estate Will Change Hands: What That Means[00:12:00] – The Coming Commercial Market Reset (2026–2027)[00:16:00] – Why Residential Real Estate is a “Money Pit”[00:21:10] – Renting vs. Owning: The New Wealth Perspective[00:24:45] – How Over-Leverage Destroys Investors (and How to Avoid It)[00:27:00] – The Missing Skill in Real Estate: Communication[00:29:00] – Mindset is the Best Real Estate You Own🔗 Connect with Ben Reinberg:https://www.benreinberg.com/https://www.linkedin.com/in/benreinberg/https://www.facebook.com/TheRealBenReinberg/https://www.youtube.com/@UCN-VuewtdVrFwlOrTsNbxGA https://www.instagram.com/therealbenreinberg/🔗 Related Resources:For more info on Harcourts Auctions, our non-distressed auction platform, visit: https://www.harcourtsauctions.comConnect with Ben Brady and the Harcourts Auctions team:Facebook: www.facebook.com/BenbradyharcourtsLinkedIn: www.linkedin.com/in/ben-brady-0b223517Instagram: www.instagram.com/harcourtsauctionsFacebook: www.facebook.com/HarcourtsAuctionsSubscribe for more insights into building wealth through real estate strategy, leadership, and mindset.💬 Comment below: Do you think cash or hard assets are the smarter play heading into 2026?