The Boardroom Buzz: Grow, Sell, or Exit

Episode 195 — Don’t Just Change, Get to First-Order Thinking

Nov 7, 2024
Chase Hazelwood, CEO of Go-Forth Pest Control, shares insights on embracing change for growth. He discusses the importance of first-order thinking, which simplifies challenges to foster innovation. By focusing on foundational strategies, organizations can enhance service delivery and profitability. Chase emphasizes that employee turnover can be beneficial, allowing for the replacement of underperformers with top talent. Resilience in decision-making and maintaining momentum amidst challenges are key themes in navigating organizational change.
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INSIGHT

Power of First-Order Thinking

  • First-order thinking breaks problems down to their basic elements.
  • This approach leads to innovative, effective solutions rather than repurposing old methods.
ANECDOTE

Miley Plus Service Creation

  • Chase built the Miley Plus service from scratch using first-order thinking.
  • It offers comprehensive pest control nine times a year, resulting in lower cancellations and higher satisfaction.
ADVICE

Turnover as Growth Opportunity

  • Accept turnover as a natural part of change and growth.
  • Build systematic training and recruiting to reduce turnover costs and improve resilience.
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