Healthy Competition: Product Marketing | Competitive Intelligence | Strategy Adrienne Barnes: Discovering Your Business's Best Personas
Adrienne is the Founder and Principal Researcher of Best Buyer Persona, an organization that helps companies discover who their best customers are, how they behave, and why they behave that way. In this episode, we chat about everything that's wrong with the makeup of traditional buyer personas, how she approaches building them with clients, and why it's important to identify anti-personas in addition to buyer personas.
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This episode is brought to you by The Competitive Playbook (hey, that's me! 😀): The Competitive Playbook
The Competitive Playbook has helped 100+ founders, product marketers, and enablement professionals build or optimize their Competitive Intel programs. Learn more about why folks from Slack, Metadata, Zendesk, Highspot, and more are using the course to build healthy competitive programs at competitiveplaybook.com.