VALDCAST ORKA Performance - Born from a love of training and performance
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Apr 15, 2025 Taylor Everndon, co-founder and performance coach, and Travis Goody, a physiotherapist and fellow co-founder, delve into the journey of ORKA Performance. They reveal insights on transforming from practitioners to business leaders, emphasizing the significance of a strong culture and effective leadership. The duo discusses the challenges of transitioning from rehab to performance and the importance of creating a feedback-driven environment for athletes. They also highlight the need for selective hiring to maintain cultural integrity and the mentoring structures that empower staff expertise.
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Growth Through Iteration And Leadership
- Taylor and Travis turned early chaos into deliberate growth by iterating systems and learning from mistakes.
- They emphasize continual personal and leadership growth alongside business expansion.
From Big-Box Physio To Clinic Founder
- Travis left a high-volume 'shake and bake' clinic after seeing huge gaps in mid- to end-stage rehab care.
- He sought international models and decided to build a Canadian clinic that filled those gaps with Taylor.
Prioritize People Over Ego
- Show up as a human-first leader and accept you'll make mistakes; prioritize team development over ego.
- Invest in people's experience so longer tenures preserve institutional knowledge and athlete outcomes.