Jim Rowley serves as the Chief Executive Officer of Crunch Fitness. A veteran of the fitness industry since 1992, Jim leads the executive team responsible for day-to-day operations, franchising, development and marketing of the brand’s 315+ locations across its Crunch Signature and Crunch Franchise portfolio.
Before beginning his fitness career, Mr. Rowley proudly served his country for eight years as a U.S. Marine, including a three-year assignment with the State Department, Marine Security Guard Battalion and a combat tour with “Task Force Ripper” during the Persian Gulf War.
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