The Big Story How Sunrise Records became the last music chain standing
Most of the large record chains of the heyday of physical music are gone now. If the chains haven't vanished entirely, most of their stores have, and the last few are disappearing one by one. But somehow...not Sunrise Records. In recent years the chain has been expanding across Canada, buying up Canadian HMV outlets and now boasts more than 80 stores and hundreds of employees. But ... why? And how?
What made Sunrise the last Canadian music chain standing, even as music industry revenues crashed, streaming services swallowed the market and much of physical retail in general began struggling? The result is a fascinating look at what distressed businesses are worth, and what consumers really want from their retailers...
GUEST: Richard Trapunski, digital editor at Billboard Canada, writing in The Walrus
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