This week I’m joined by one of my oldest friends, Emma Gerber, who just so happens to be building one of the most exciting brands in the suncare space. Claudent is designing stylish, elevated UPF 50+ clothing that not only protects your skin but makes you want to wear sun-safe looks every day. We talk about the science behind UPF fabric, why most “sun-protective” clothes wash out after a few cycles, and how her brand is redefining fashion-meets-function.

Shop Claudent here https://claudent.com

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Meet The Brand Making UPF Clothing Chic