The Brave Technologist Betting on Your Brand with a Super Bowl Ad
This week on #TheBraveMarketer Podcast, Duncan Bird, VP of Brand Marketing & Digital at Fiverr, discusses the major ad spend Fiverr invested in during the 2021 Super Bowl for their ‘It Starts Here’ campaign.
Duncan is responsible for creating game-changing ideas and strategies that use technology to tell stories worth knowing.
In this episode of The Brave Marketer Podcast, we discuss:
- How to measure ROI on a Super Bowl ad
- Creating memorable marketing campaigns
- The cons of hiring celebrities as Brand Ambassadors
- The power of serving over selling in online advertising
This week’s Brave Pick of the Week is Mini Cooper. Check out their website here.
About this show:
Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.
Music by: Ari Dvorin
Hosted by: Donny Dvorin