Twenty Thousand Hertz Muzak: How background music took over the world
Feb 5, 2018
Joseph Lanza, an author and history expert on popular music, and Julian Treasure, a sound communication specialist, dive into the intriguing world of Muzak. They explore the origins of 'elevator music' and its evolution, revealing how it once eased elevator anxieties and shaped public spaces. The duo discusses Muzak's scientific approach to sound design, its surprising historical impact, and how bad sound choices can hurt environments. Julian also emphasizes the psychological effects of music on behavior and performance, highlighting the importance of conscious sound in our lives.
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Military Tech Became Elevator Sound
- Muzak's origin traces to Major General George Squier, who adapted wartime signal technology to deliver music over wires to buildings.
- That system pivoted from radio failure into background music for elevators, restaurants, and offices.
Stimulus Progression Boosted Worker Output
- Muzak developed and patented
Muzak's Unlikely Cultural Reach
- Muzak reached cultural ubiquity: astronauts listened during Apollo 11 and it played in the White House.
- The company promoted the slogan that Muzak "fills the deadly silences."
