Why would the founder of a $100M company walk away and enter an incredibly tough industry?

Easy. To fix a problem no one else would.

Meet Kevin Lavelle, founder of the menswear company Mizzen+Main, who recently launched his second company, Harbor. Harbor offers a revolutionary baby monitoring system, unlike anything that exists today. The camera and monitor connect directly to each other—even without access to the internet.

This industry has long been dominated by two companies that offer subpar products and cheap Chinese products that are even worse. So, how does Kevin plan to dominate this tough industry? What marketing strategies is he leveraging? And how is he acquiring customers and maximizing their lifetime value?

Find out in our exclusive interview!

Key Takeaways:

00:00 Intro
00:21 From revolutionizing menswear to sleep solutions
06:39 Customer acquisition strategies
08:17 Profitability and customer lifetime value
15:56 Raising capital
26:22 Unique position to dominate a market
30:26 Growth channels and marketing strategies
33:58 Kevin's excitement about the future
36:09 Advice for entrepreneurs starting new ventures
38:17 Outro

Additional Resources:

Check out Kevin and Harbor:

👉 Website: https://harbor.co/

👉 Instagram: https://www.instagram.com/kevinslavelle/

👉 X: https://x.com/kevinslavelle/

Follow us on X:

👉 Cody: https://x.com/Cody_Wittick

👉 Taylor: https://x.com/TaylorLagace

The Bottom Line is your go-to podcast for honest ecommerce conversations on profitable growth strategies. Join Cody Wittick and Taylor Lagace, Co-Founders of Kynship, as they explore the challenges of scaling brands, uncover actionable tactics, and share real-world insights to help you grow your ecommerce business to 8 figures and beyond!

🎧 Follow the podcast on your favorite app, so you never miss an episode: https://pod.link/1631630533

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