

SPI 501: Niching Down & Leaning Into Your Passion So You Can Make a Profit with Megan Gilger from Fresh Exchange
Aug 18, 2021
Megan Gilger, co-founder of Fresh Exchange, shares her inspiring journey from a design studio to a thriving blog focused on community and sustainable living. She discusses the importance of adaptability in career choices and how unexpected paths can lead to fulfilling opportunities. Megan reflects on the evolution of her brand, emphasizing the value of aligning business with personal values and fostering meaningful connections. Listeners will gain insights on cultivating community and navigating creative careers with authenticity.
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Fresh Exchange Origins
- Megan and Mike, her husband, both graduated with art degrees during a recession.
- They started a blog focusing on travel and design, which gained traction after a popular Paris photo journal.
Shift to Gardening
- Fresh Exchange's focus shifted from travel to gardening and food as Megan's interests evolved.
- Sharing her experiences resonated with followers who were also going through similar life changes.
Prioritize Brand Alignment
- Evaluate brand alignment with income sources and be willing to make changes if necessary.
- Consider temporary alternative income to facilitate a shift towards passive income streams.