Camera Ready & Abel Making Change with Cindy Gallop
Making change means taking creative action to solve a social problem and my guest for this episode of Camera Ready & Abel, Cindy Gallop, Founder & CEO of MakeLoveNotPorn, is making change to how we think about sexual values and behaviors in her necessary and trailblazing platform.
The tagline reads: Pro-sex. Pro-porn. Pro-knowing the difference and Cindy goes deep pointing out we are raised by our parents to behave well with good manners, a work ethic, sense of responsibility and accountability but we are rarely taught to behave well in bed with values like empathy, sensitivity, generosity, kindness, honesty and respect.
Key takeaways:
- Everything starts with living your values
- Realize what matters
- shared values plus shared action equals shared profit, both financial and social.
Cindy, like so many of my guests, is an accidental entrepreneur - and thriving.
Cindy Gallop is a graduate of Somerville College, Oxford, whose background is 35 years in brand-building, marketing and advertising - she started up the US office of ad agency Bartle Bogle Hegarty in New York in 1998 and in 2003 was named Advertising Woman of the Year. She is the founder and CEO of IfWeRanTheWorld, co-action software launched in beta at TED 2010 and subsequently written up and taught as a Harvard Business School case study, which enables brands to implement the business model of the future – Shared Values + Shared Action = Shared Profit (financial and social).
She acts as board advisor to a number of tech ventures and works as a personal brand/life/executive coach and a consultant on brand and business innovation for companies around the world. BusinessInsider named her one of 15 Most Important Marketing Strategy Thinkers Today, alongside Malcolm Gladwell and Seth Godin, and cited her as number 33 on their list of 100 Most Influential Tech Women On Twitter, and number one on their list of Top 30 People In Advertising To Follow On Twitter- which you can do at @cindygallop.
Cindy has published ‘Make Love Not Porn: Technology’s Hardcore Impact on Human Behavior’ as one of TED’s line of TEDBooks. Visit makelovenotporn.tv and see what ‘the social sex revolution’ is all about!