Going Deep with Aaron Watson 392 eCommerce Secrets, $6.8M Series A, and Revolutionary Flower Delivery w/ Ajay Kori
The best way to prepare to run your own startup is to learn from one of the best. Ajay Kori got to work under Marc Lore and learn from an eCommerce master before launching his own company.
Ajay founded UrbanStems in 2014 to fix a flower delivery industry that was institutionally broken. The company offers same-day, on-demand delivery in New York & DC, while offering nationwide next-day shipping.
The company has raised millions of dollars from top VC firms including SWaN & Legend, The Motley Fool, Kevin Plank & Under Armour, and NextGenVentures.
In this discussion, you’ll hear Aaron & Ajay discuss the challenges associated with scaling a team, the meta-entrepreneurial skill set that can apply anywhere, and what was broken about the flower business.
Ajay’s Challenge; Keep a journal where you write down what you’re grateful for every day.
Connect with Ajay
ajay@urbanstems.com
If you liked this interview, check out episode 340 with Craig Markovitz where we discuss building $300M in shareholder value, commercializing technology out of universities, and finding a purpose behind your business.
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