Building customer buy-in and driving product adoption are two of the most important ways to drive growth in today's market. With over 15 years of product marketing experience, Kevin Baldacci has created a winning framework for GTM teams to accomplish these goals. This season of the Pocus podcast is all about up-leveling your GTM skills 10x. In our first episode of the season, we cover:

• Kevin's 11-year tenure at Salesforce and how it shaped his career path
• How marketing has changed with the rise of AI and where Kevin sees GTM x AI heading
• The framework Kevin uses to build product adoption with new tech like Asana AI

About Kevin Kevin Baldacci is the Head of Solutions Product Marketing at Asana. Before joining Asana, Kevin spent over 11 years at Salesforce, most recently serving as Senior Director of Product Marketing, leading the Go-To-Market Product Marketing team for Salesforce's Marketing Cloud solutions. His earlier experience at Salesforce includes running global GTM strategies for the marketing automation tool Pardot.