Roman's Product Management Podcast The Innovation Ambition Matrix
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May 12, 2025 Explore the fascinating Innovation Ambition Matrix, which categorizes innovations into core, adjacent, and disruptive types. Discover how organizations can balance short-term profits with long-term growth through strategic innovation. Learn why both enhancing a legacy app and launching a cutting-edge AI product require a keen understanding of innovative value.
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Innovation Ambition Matrix Overview
- The Innovation Ambition Matrix classifies innovations into core, adjacent, and disruptive based on product and market newness.
- Core innovations improve existing products in established markets with low risk but limited growth potential.
Examples of Adjacent Innovations
- Apple Watch and Google Chrome illustrate adjacent innovations by entering existing markets with new products.
- These leverage existing assets but face limited growth capped by market expansion abilities.
Iconic Disruptive Innovations
- The original iPhone, Nintendo Wii, and Amazon's online bookstore are examples of disruptive innovations.
- These products disrupted established markets by doing things differently with new technology and business models.
