E49: Aaron Gordon On Personal Brand And Working With Family

In this episode of Agency Freedom Podcast, James talks with Aaron Gordon of the Gordon Companies.

Episode Highlights:

• Aaron shares that he is the second generation to work for their family-owned and operated independent agency. (4:53)
• Aaron mentions that some of the customers they have now were names he heard at the dinner table with his family while he was growing up. (7:27)
• Aaron mentions how fortunate he was to start with a book of business in front of him, which enabled him to try a few new things. (10:58)
• Aaron explains how he got his start at their family-owned business. (15:23)
• Aaron believes that many individuals who work in insurance lose sight of its history. (20:09)
• Aaron discusses why it is important for the second and subsequent generations to value and respect what came before them. (23:05)
• Aaron shares his experiences with one analog and one digital system. (28:40)
• Aaron mentions that they do not now take Bitcoin payments, but that they would in the near future. (33:10)
• Aaron explains that he produces or develops 20 pieces of content every week in order to get five pieces of content. (52:22)

Key Quotes:

• “I think that a lot of people get into our industry lose sight of the history.” - Aaron Gordon
•  “If you're authentic and you do you, it'll come through, you just have to be super consistent.” - Aaron Gordon
• “I think that there's something envious about looking at a business and building your structure, your operations, your processes, your tech, forming your ideal client, by the way, based on solely your vision. For me, a lot of the things that I do are clouded for lack of a better term by our already ideal client, already existing client.” - Aaron Gordon

Resources Mentioned:

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