Looking Beyond With Michael Sikand #85 Alex Lieberman, CEO & Co-Founder of Morning Brew on the Importance of Making Big Asks
It happened! In Episode 85, I'm honored to be joined by one my greatest role models, fellow Michigan Wolverine, and business barista, Alex Lieberman, CEO & Co-Founder of Morning Brew, the famed business newsletter that educates over 2.5 million young professionals every day. Alex recently made history when he and his co-founder, Austin Rief (also a Michigan man), sold a majority stake in the Morning Brew to Business Insider in October, valuing the business at $75 million dollars and setting the company up for its ambitions to transition from a newsletter company to a media company. The origin of the Morning Brew lied within Alex's realization that young people didn't enjoy reading the Wall Street Journal when he was a senior at Michigan Ross, so he decided to build a better news product for an audience of college students (I like to think of Our Future the same way for podcasting). Alex is a huge inspiration to me as I look to build my own business media brand delivering value to young people, and this podcast was made possible by a big ask I made when publicly auditioning for the Morning Brew Talk Show in August, which is one of the core themes of this episode. The business barista himself also discusses his new life of podcasting through the Founder's Journal and the future of the Morning Brew in this new post-acquisition phase.
Subscribe to the Morning Brew: morningbrew.com/daily/r/?kid=4a151e27
Alex's Linkedin: https://www.linkedin.com/in/alex-lieberman/
Alex's Twitter: https://twitter.com/businessbarista?s=20
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