What if guacamole didn’t need avocados at all?
When regenerative farmer-turned-food-innovator Andres Jara found himself in the middle of Tuscany without access to avocados, he stumbled onto a recipe that could shake up the food industry: FavaMole. Made entirely from European-grown fava beans, it uses 100x less water than avocados, has a fraction of the carbon footprint, and still delivers the creamy, flavorful experience people love.
In this episode, we explore:
- Why reviving one forgotten crop could restore soil health and farmer livelihoods
- How a €50K EU grant and a chance meeting with an investor kickstarted the business
- The strategy behind targeting massive B2B caterers before supermarkets
- Why Andres believes taste, profitability, and sustainability can co-exist
- The surprising history of fava beans and their disappearance from European diets
And much more...
👋 GET IN TOUCH WITH US
👥 Linkedin
📸 Instagram
🌎 Website
😊 The Guest: Andrés Jara
Look into the company Favamole
Tomorrow's Bites with Andrés and Sjacco