AI pilots were hot in 2024—but by 2025, nearly half are being scrapped before they ever hit production. So how do you know when your AI initiative is a breakthrough in waiting… and when it's time to walk away?

Courtney Baker returns with Knownwell's David DeWolf and Mohan Rao to unpack the signals leaders should watch for. From the 426-AI-projects horror story to the psychological traps that sabotage momentum, they explore how to stay strategic in a sea of experiments. Mohan invokes Seth Godin's The Dip to draw the line between temporary struggles and real structural limits—while David warns against corporate "busy work" that masquerades as innovation.

Courtney also welcomes back a past guest for a second try at a ChatGPT voice interview—this time, with much better results. Has the model improved? Is the Scarlett Johansson drama behind us? You'll want to hear how the bot handles a hot-seat question about its own failures.

🎥 Watch on YouTube: https://youtu.be/15eYlofcyDk 📘 Download the Commercial Relationship Playbook: www.knownwell.com/relationship-playbook

Ep. 260 - Whose Chaos Is It?