DTC POD: How The Best Brands Are Built

The welcome series to help you convert non-buyers into buyers (and how to get them into your email sequence)

Jun 29, 2021

Marketing expert, Jade Sai, discusses converting non-buyers into buyers through a strategic email sequence. Topics include setting goals for subscriber engagement, crafting emails to promote customer conversion, and using frequency to influence purchase behavior.

07:41

Creator website

Episode guests

Jade Sai

AI Summary

AI Chapters

Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Engage subscribers by setting brand tone and relationship goals.

Use email sequence to focus on brand story, benefits, and community aspect.

Deep dives

Chase Diamond's Non-Buyer Email Series Strategy

Chase Diamond, an email marketing expert, shares his successful non-buyer email series strategy which has outperformed industry averages. With over a 50% success rate, his strategy focuses on engaging non-buyers through a welcome series. The series starts with a pop-up to capture non-buyer leads and consists of four emails sent strategically to nurture these leads by setting a brand tone and offering incentives like discounts.

Strategic Email Sequence for Converting Non-Buyers into Buyers

8min

“Set your goal to get subscribers to engage with your brand and set the tone of the relationship.” @jadesai94 #DTCPOD
“The second email you send should focus on the brand story, unique quality standards that you might have and the benefits of shopping with your company.” @jadesai94 #DTCPOD
“The last email you send needs to focus on the community aspect.” @jadesai94 #DTCPO
“Frequency is an important factor that's used for ads, and there's no reason why it’s not relevant to email.” @jadesai94 #DTCPOD

We Speak About:

[00:59] Intro to non-buyer welcome series
[01:54] Defining non-buyers and the first step in attracting them through an email sequence
[02:57] How to formulate an email to potential consumers
[04:19] When to send a second email and what to include
[05:28] What to include in a third email to promote customer conversion
[06:15] Outline for the last email in the email sequence

In DTC, frequency is key to convert non-buyers

Attracting new customers doesn’t always succeed on the first try, and these types of shoppers, who have not yet purchased your product, are known as non-buyers.

So how do you promote customer conversion? Sometimes influencing the amount of times a person comes into contact with your ads will promote purchase behavior.

One marketing strategy used to sway potential customers is through an email sequence.

Stay tuned as we unwrap an email marketing outline by Chase Dimond, and how to tailor the four types of emails designed for customer conversion.

If you’d like to learn more about Trend and our influencer marketing platform for influencers and brands visit trend.io. You can also follow us for tips on growing your following and running successful campaigns on Instagram and LinkedIn.

Mentioned Links:

Full thread on non-buyer welcome series by Chase: https://twitter.com/ecomchasedimond/status/1378008560894767104

Chase’s email newsletter: https://chasedimond.com/chase-email-newsletter

Chase’s podcast: https://kite.link/chase-dimond-podcast