The Art of Sales with Art Sobczak 298 How to Respond to the Too Early "What's it cost?" Question
Aug 22, 2024
Facing early pricing questions can derail a sales conversation. Learn to navigate these inquiries by focusing on the prospect's needs instead of jumping straight to costs. Real-life examples illustrate effective responses that shift the dialogue towards uncovering value. The aim is to help prospects understand what they truly want, allowing sales professionals to present pricing meaningfully and advantageously, creating a win-win situation.
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