How Mark Rushmore Scaled SURI to £24M in Just 2.5 Years

Mark Rushmore didn’t just co-found one of the most disruptive brands in oral care,  he’s engineered a masterclass in sustainable DTC growth.

In this episode, we unpack the wild journey from managing Pringles at P&G to building SURI, the electric toothbrush brand doing £24M+ in just over two years. Mark shares how a list of life goals, a chance meeting on a speedboat, and a bet on sustainability turned into a category-defining business.

Expect no fluff, just real stories and battle-tested strategies:

1. The product-market gap no one saw in oral care
2. Building a brand on performance, design, and sustainability
3. The creative formula behind SURI’s 2x ROAS ads
4. His PR, SEO & Listicle Strategy
5. How to break into the US market and get featured on Good Morning America
6. Lessons from scaling fast without burning out (or your team)

Whether you’re scaling a DTC brand or thinking about your next move, this is the blueprint for building something with staying power — and impact.

Follow Mark on socials:
Linkedn: https://www.linkedin.com/in/mark-rushmore-b1240a19/
https://www.trysuri.com/

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Twitter: https://x.com/LoukasHambi

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Twitter: https://x.com/oliverwhudson

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