What does success look like in the restaurant industry? For Ron Shaich, it meant driving Panera Bread to outperform both Starbucks and Chipotle over the last 20 year, ultimately creating a restaurant concept valued at $7.5 Billion Dollars.

How did he do it? The answer was surprisingly simple and today he takes us on the journey from a single unit cookie company to a billion dollar brand.

For more on Ron and his company go to www.ronshaich.com

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Figuring Out Today What Matters Tomorrow: Ron Shaich founder of Panera Bread