Samantha Hardcastle, founder of The Storied Experience, is an innovative designer in hospitality and tourism. She discusses how to break free from traditional travel experiences, emphasizing the importance of creating deep, transformative connections through storytelling. The conversation touches on the role of immersive narratives in travel and compares American and Icelandic storytelling traditions. Additionally, Samantha shares how engaging employees through storytelling can enhance organizational connection and creativity, urging the need for collaboration and authentic interaction.
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volunteer_activism ADVICE
Create Unique Experiences
Ignore competitors and status quo when creating experiences.
Focus on what you genuinely want to create without copying others.
question_answer ANECDOTE
Journey to Experience Design
Samantha grew up in a boring suburb craving deeper stories through fantasy novels.
She transitioned from marketing to experience design, overcoming a lack of existing knowledge.
insights INSIGHT
Novelty Over Luxury
Luxury travelers already have access to opulence so novelty is key.
Story frameworks with conflict introduce heightened emotions to create memorable experiences.
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