That Will Never Work #38: Marketing a Minibar for Meds
Mar 1, 2022
Marc guides engineer Michael through the challenges of taking a smart medicine tray concept to market. They explore the importance of understanding user needs and differentiating from existing solutions like pill organizers. Marc emphasizes discovering real demand through user research and selecting the right target market. Key advice includes fostering deep empathy for potential customers and iterating based on feedback. Ultimately, they discuss how to ensure the product's unique value justifies its purchase.
AI Snips
Chapters
Transcript
Episode notes
Hotel Minibar Analogy
- Marc likens the concept to hotel minibars that sense when you open them and charge you.
- He warns that reversing that mechanic for user benefit still risks being clunky or unnecessary.
Automate Self-Reporting Clearly
- Frame the product as automating self-reporting so it replaces manual tracking people already do.
- Ensure automated signals provide materially more value than simple phone-based logging.
Pill Organizers As Existing Workaround
- Marc describes using weekly plastic pill organizers as a low-tech workaround for medication tracking.
- He positions the product as a higher-tech alternative to those organizers.