The Big China Market Correction of 2025: Trend Spotting with Chris Baker & Minnie Wang

In this report, it's called the 20/80 rule. Are we going to see a lot of brands exiting the Chinese market, or are there still opportunities?  We're back for round #2, covering Totem Media's 2025 Marketing & Media Trends. Today, we talk about the 25 considerations, although we go through all of them, just the key ones. We're honored to have Totem Media Founder Chris Baker back on the show. Joining Chris is Minnie Wang, Senior Reporter for Campaign Asia. Minnie covers the marketing and advertising issues of Greater China for the magazine.

1.  Looking at the considerations, #4 "Brands Still in Disbelief" - Can you explain this one?
2. Consideration #6: Experiences on the Upswing & #7 Active Hobbies are Growing - How will this translate for brands?
3. What's the 20/80 Rule? Will we expect many brands to leave the China market?
4. #14: The Great Retail Remix - How will retail survive the economic crunch?  Is there anyone winning?
5.  And for a bit of optimism...'#21 - China is Stil a Growth Market' - are you still bullish on China?


About Totem Media: https://www.talktototem.com/
Download the Totem 2025 Report Here:  https://www.talktototem.com/china-insights/2025-china-marketing-and-media-review
About Campaign Asia:  https://www.campaignasia.com/

Chris Baker on LinkedIn: https://www.linkedin.com/in/cbaker19/
Minnie Wang on LinkedIn:  https://www.linkedin.com/in/minniew/

For everything ShanghaiZhan:  http://zhanstation.com/
Got a Question? Access Our Mailbox:  https://syracuseuniversity.qualtrics.com/jfe/form/SV_6StjsljIEPkXt3M

ShanghaiZhan Theme Music:  by Bryce Whitwam
https://soundcloud.com/bryce-r-whitwam/bad-cough-syrup?si=cfb30a6e0c0e459da78b912bf60825ac

Bryce on Linkedin:  https://www.linkedin.com/in/brycewhitwam/
Ali on Linkedin:  https://www.linkedin.com/in/alikazmi/