How Boubyan Bank is using advocacy to build better products and keep their customers loyal with Shorouk Ali

In this episode we spoke with Shorouk Ali, Assistant Customer Experience Manager at Boubyan Bank.

Shorouk discussed how tracking advocacy has helped her team build successful customer led initiatives which in turn are keeping customers loyal to the bank. 

During our chat, Shorouk also shared how the CEO and other senior leaders have immersed themselves in direct customer feedback, which is helping to drive their long term growth strategy. 

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