Sales Transformation #223 S2 Episode 92 - How Sellers Can Use Podcasting To Win Their Dream Clients
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HIGHLIGHTS
- Be intentional in the people you reach out to for your podcast
- Ensure that the experience for your guest is ideal
- Arm yourself with research before the interview
- Be genuinely curious about your guests
- The relationship starts after the interview
QUOTES
Collin: "Have your show about this particular topic, invite these people that are your ideal customer profile on to your show, and you build a relationship with them in a very different context than you used to. You're adding value from day one, you're building a lot of trust, you're building a lot of rapport."
Collin: "Show that you're an awesome host. Show that you genuinely care about them, that you're genuinely curious about them."
Collin: "You gotta find ways as a podcast host and as a seller to continually stay top of mind. Engage with their content with intentionality. Continue to further the relationship."
Learn more about Collin in the link below:
Also, you can join our community by checking out @salescast.community. If you're a sales professional looking to take your career to greater heights, please visit us at https://salescast.co/ and set a call with Collin and Chris.