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Alphabet's primary source of revenue is its search business, which significantly outperforms other segments. In addition to search, the company generates income from Google Network advertising, YouTube ads, and Google Cloud services. It also includes revenue streams from the Google Play Store and hardware sales like Fitbit and Pixel products. The rapid growth of Alphabet's total revenue, from $182 billion in 2020 to $257 billion in 2021, highlights the effectiveness of these diverse revenue streams.