Timestamps:

2:30 - Meeting future co-founders

9:19 - Deciding to go up against Nike and Adidas

21:35 - Finding a business partner

47:14 - Dealing with competition

49:47 - Investors

About Caspar Coppetti:

Caspar Coppetti is co-founder of On, one of the world’s fastest growing sports brands. Caspar started On together with his two co-founders Olivier Bernhard and David Allemann in 2010 based on their patented CloudTec® technology. On shoes have famously been worn by Dwayne “The Rock” Johnson and of course, their brand ambassador, tennis star Roger Federer. Over the last 10 years, the company has expanded to over 55 countries and has become one of the top 5 leading running shoe brands in the DACH area and in the US. Now On is expanding into the trekking shoe market, launching their extremely lightweight Cloudrock trekking shoe in 2019.

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From The Archive - Jarett Kobek's Only Americans Burn In Hell