In this Follow Through Friday episode, Crystal Waddell (that's me!) revisits her discussion with Holly Homer and walks listeners through her process of improving a dedicated page on her e-commerce website for senior athlete posters.

She shares practical tips on reusing content, internal linking, and leveraging quick SEO wins to create a user-friendly page while managing time constraints. Crystal demonstrates how small, actionable steps can bring big results for your website's SEO strategy.

Key Takeaways:

Content Optimization Matters: You can elevate existing content by repurposing images, videos, and text into structured assets.
Quick SEO Wins: Highlighting existing customer examples, creating collages, and adding clear CTAs can enhance pages quickly without heavy lifting.
The Power of Internal Linking: Linking to specific pages (like “softball posters”) improves navigation and boosts SEO.
Reuse and Repurpose: Use tools like Canva for creating visual collages and videos to showcase your product offerings.
Give Your Pages a Job: Define the role of every page, button, and piece of content to guide user journeys effectively.

Episode Highlights:

“Give every page a job: What's the customer's job? What's the page's job? What's the button's job?”
“I love playing around with ChatGPT—it helps me optimize content with a simple checklist and actionable ideas.”
“Low effort, high impact content ideas are ideal when you’re time-poor.”

Listener Action Items:

Audit Your Website Pages: Identify content that can be optimized or repurposed for better SEO results.
Create Quick SEO Wins: Highlight existing examples, add strong CTAs, and make small internal link updates to drive traffic.
Brainstorm with AI Tools: Use ChatGPT or similar tools to generate actionable ideas when you're short on time.
Repurpose Content: Combine existing visuals and videos into new assets using tools like Canva.
Contact Crystal for SEO Help: Visit simpleandsmartseo.com for a strategy that aligns with your budget.

If you’re a small business looking to improve your SEO strategy on a budget, Crystal would love to help! Visit simpleandsmartseo.com to connect.

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