Welcome to Between Two Mics! In this episode, we speak with the co-hosts of Counter Programming with Shira and Arielle...Shira Moskowitz and Arielle Nissenblatt. They recently wrapped their pandemic distraction-cast after 14 months and (almost) 100,000 downloads.

You may recognize Arielle's name. That's because in addition to being the co-host of CP, she's our community manager! She recently tweeted out an epic thread explaining how she and Shira almost reached 100,000 podcast downloads despite not having a budget, having a niche topic, and not being part of a network.

In the thread, Arielle outlines how they did it. And in this episode, we break it all down.

Sneak peek of what we discuss:

Clear and concise messaging AKA over-communication
Strategic promo & social swaps
Pitching AND catching
Sporadic guesting
In-app placement

This episode is longer than usual but it's worth it!

Extras

Helen O'Hara's Women Vs. Hollywood Podcast
Arielle's epic twitter thread
Submit your podcast pre-roll ad
Caio Slikta's Instagram
Daniel's website
Try out SquadCast’s remote video and audio platform for 7 days free
SquadCast’s YouTube channel

Our podcast stack

ATR 2100 Mics
Apple AirPods Max Headphones
Focusrite Scarlett 2i2 Audio Interfaces
Adobe Audition
Buzzsprout

Breaking Down Counter Programming's Epic Twitter Thread on Podcast Marketing