The Modern Firm® Backstage with Gary Vee: A conversation on Marketing, AI, and the Future of Accounting
Jun 24, 2025
In this engaging session, Gary Vaynerchuk, Chairman of VaynerX and CEO of VaynerMedia, dives into the future of marketing and business. He emphasizes the power of authentic, simple content over polished perfection. Gary discusses the growing influence of AI and its necessity in business strategy. He also shares personal aspirations, like owning the New York Jets, tying them to themes of grit and purpose. Learn how today’s talent seeks meaningful engagement and why adapting to change is crucial for long-term success.
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Episode notes
Staffing Anxiety in Modern Firms
- Firms are anxious about staffing due to changing expectations and competition from social platforms.
- Traditional paths for accounting talent are challenged by alternatives like content creation on TikTok.
Create Simple, Authentic Content
- Spend just a minute recording casual content, like talking CPA insights in the car.
- Consistent simple content beats no content and doesn’t require elaborate production.
Authenticity Trumps Polish
- Authentic, unpolished content resonates more than slick production.
- People value candor and realness over perfection in videos and social media.
