The Modern Firm® Backstage with Gary Vee: A conversation on Marketing, AI, and the Future of Accounting
In this special on-site episode from the RightNOW 2025 conference in Nashville, Gary Vaynerchuk joins us for a candid, fast-paced conversation right after his keynote.
We cover everything from creating effective content with minimal effort, to why firms are struggling to hire, to the real implications of AI. Gary shares the personal story behind his lifelong goal of buying the New York Jets—and why purpose and grit matter more than ever in business.
In this episode:
- Why consistent, simple content wins over polished production
- How AI is changing everything—and why ignoring it isn’t an option
- What today’s talent wants (and why social platforms are competition)
- The importance of doubling down on what you know—and learning more
- How grit, perspective, and purpose drive long-term success
A must-listen for any firm owner navigating change and chasing relevance.
The Modern Firm® is produced and owned by Rightworks. You can learn more about the podcast, episode recaps and more at rightworks.com/resources/podcasts.
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