189. Human Connection at the Heart of Sales w/ Dr. Cindy McGovern

Listening is the secret to selling anything — but most of us don’t listen the right way, even though all of us are in sales roles (yes, all of us). 
True listening is looking at the 360° view of what’s happening. 
In this episode, I speak with Dr. Cindy McGovern , CEO at Orange Leaf Consulting and author of Every Job Is a Sales Job , about using listening and presence to design a customer experience that customers want to tell others about. 
Dr. Cindy and I talked about:
- How to turn non-salespeople into salespeople
- What it means to realize that selling means helping
- Why you should be proactive about creating moments that matter
- What Dr. Cindy’s 5-step sales process is
- How to use video to create meaningful sales connection 
Check out these resources we mentioned during the podcast:
- Dr Cindy McGovern on LinkedIn 
- Every Job Is A Sales Job 
- Orange Leaf Consulting 
- United Airlines 
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