The Hustle Daily Show Lululemon vs. the dupes
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Jul 8, 2025 The discussion dives into the rising popularity of dupes in the athleisure market, spotlighting Lululemon's dramatic lawsuit against Costco. The hosts explore how budget-friendly alternatives are reshaping consumer habits and threatening premium brands. A fascinating comparison of Lululemon’s products with Costco's versions reveals insights into quality and design. Additionally, potential changes within TikTok and insights from a four-day workweek experiment add to the engaging narrative.
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Lululemon's Dupe Challenge
- Lululemon faces a significant problem with more affordable products copying its designs, notably sold by Costco under the Kirkland brand.
- These dupes, while cheaper, lack some of the thoughtful design and quality that Lululemon products have, impacting their sales and brand perception.
Quality Still Differentiates Lululemon
- Although some dupe products look nearly identical to Lululemon's, they often miss design details and use lower-quality fabric.
- This leads to a distinct difference in comfort and professional appearance, reinforcing Lululemon's premium positioning.
Legal Challenges Around Dupes
- U.S. law provides limited protection against design dupes compared to European law, making such lawsuits challenging.
- If courts establish that copying designs even without logos is illegal, it could curb the growing dupe culture benefiting platforms like TikTok.