

SPI 731: How to Make Money with Email Marketing (By Just Being You) with Liz Wilcox
19 snips Nov 8, 2023
In this podcast, Liz Wilcox, The Fresh Princess of Email Marketing, shares her Staircase framework for converting followers to customers. She also provides a twenty-minute newsletter blueprint for writing engaging emails and discusses lead magnets, common email marketing mistakes, and a bit of NSYNC nostalgia.
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Email Staircase
- Turn followers into friends, then customers.
- Share your personality, vision for customers, and values to connect.
Keeping Subscribers Engaged
- Invest in your audience by sharing your efforts and vision for them.
- Be relatable, not necessarily interesting, and stay top-of-mind without overwhelming.
20-Minute Newsletter
- Write newsletters in 20 minutes using a simple framework: greeting, personal update, content, thanks.
- Keep it concise and relatable, focusing on connection over storytelling.