SPI 731: How to Make Money with Email Marketing (By Just Being You) with Liz Wilcox
Nov 8, 2023
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In this podcast, Liz Wilcox, The Fresh Princess of Email Marketing, shares her Staircase framework for converting followers to customers. She also provides a twenty-minute newsletter blueprint for writing engaging emails and discusses lead magnets, common email marketing mistakes, and a bit of NSYNC nostalgia.
Being relatable is key in email marketing and can make emails more engaging and effective.
Lead magnets should be short, actionable, and aligned with your vision for your subscribers' success.
Avoid overthinking and focus on connecting with your audience by sharing your personality and values in a genuine way.
Deep dives
Setting the Right Processes in Business
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The Power of Personalization in Email
When it comes to email, being relatable is more important than storytelling. Personalization and relatability make emails more engaging and effective. Focus on investing in your subscribers, sharing personal updates, and staying top of mind. Keep your emails concise and actionable, and set the expectation that you will offer both free and paid products. Unsubscribes are healthy for your email list as they weed out people who do not align with your vision and values. Focus on building connections with those who genuinely appreciate your content.
Creating Effective Lead Magnets
Lead magnets should be short, actionable, and deliver a quick win to your subscribers. Consider what your ideal customer needs to take the first step towards achieving their goals. Identify the format that suits them best and deliver value right from the start. Whether it's a short guide, a meditation, or a relevant resource, make sure it aligns with your vision for your subscribers' success.
Overcoming Mistakes in Email Marketing
The biggest mistake in email marketing is overthinking and spending too much time consuming information without taking action. Avoid getting caught up in complicated strategies and platforms. Just start sending emails and focus on connecting with your audience. Unsubscribes are normal and actually beneficial for refining your list. Share your personality, visions, and values in a genuine way to create strong connections with your subscribers.
Navigating Unsubscribes and Building a Strong Email List
Unsubscribes are a natural part of email marketing and should not deter you. Embrace them as people who have opted out of your vision and values. Focus on the subscribers who align with your content and will become loyal customers. Avoid overthinking, set expectations, and follow a simple framework for writing emails to maintain engagement. Keep in mind that an engaged, smaller list is more valuable than a large, disinterested one.
#731 Bringing relatability and character to your work is the number one way to stand out and succeed online today! But how do you apply the "just be yourself" advice in your business for fantastic results? You're about to witness the full power of sharing valuable knowledge with a heavy dose of personality in today's chat with Liz Wilcox. Not only is she The Fresh Princess of Email Marketing, but her '90s pop culture obsession makes learning from her incredibly entertaining. Liz walks us through the steps of her Staircase framework for transitioning followers to customers. She also shares her twenty-minute newsletter blueprint for writing engaging and effective emails fast. We get into the best lead magnets for attracting new subscribers, the common mistakes to avoid, and, of course, a solid bit of NSYNC nostalgia. Join us for this fun and impactful conversation with Liz! Show notes and more at SmartPassiveIncome.com/session731.
