The Smart Passive Income Online Business and Blogging Podcast

SPI 731: How to Make Money with Email Marketing (By Just Being You) with Liz Wilcox

Nov 8, 2023

In this podcast, Liz Wilcox, The Fresh Princess of Email Marketing, shares her Staircase framework for converting followers to customers. She also provides a twenty-minute newsletter blueprint for writing engaging emails and discusses lead magnets, common email marketing mistakes, and a bit of NSYNC nostalgia.

39:40

Episode guests

Liz Wilcox

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Highlights

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Episode notes

Podcast summary created with Snipd AI

Quick takeaways

Being relatable is key in email marketing and can make emails more engaging and effective.

Lead magnets should be short, actionable, and aligned with your vision for your subscribers' success.

Avoid overthinking and focus on connecting with your audience by sharing your personality and values in a genuine way.

Deep dives

Setting the Right Processes in Business

Having a strong mindset and a great business idea is not enough without the right processes in place. Streamline your business with NetSuite by Oracle, the number one cloud financial system. NetSuite helps businesses do more with less, close their books faster, and drive down costs. By using NetSuite, you can have a customized solution for all your key performance indicators in one efficient system. Download NetSuite's KPI checklist for free to improve your business performance.

The Rise and Fall of Newsletters

00:38

Delivering Quick Wins with Lead Magnets

01:02

Introduction

3min

Bringing Personality and Relatability to Email Marketing

2min

Hiring Platform and Ready-to-Eat Meal Delivery Service

3min

Being Authentic and Attracting the Right Audience

25min

The Benefits and Mistakes of Email Marketing

7min

Affiliate promotion and email marketing tips

7min

#731 Bringing relatability and character to your work is the number one way to stand out and succeed online today! But how do you apply the "just be yourself" advice in your business for fantastic results? You're about to witness the full power of sharing valuable knowledge with a heavy dose of personality in today's chat with Liz Wilcox. Not only is she The Fresh Princess of Email Marketing, but her '90s pop culture obsession makes learning from her incredibly entertaining. Liz walks us through the steps of her Staircase framework for transitioning followers to customers. She also shares her twenty-minute newsletter blueprint for writing engaging and effective emails fast. We get into the best lead magnets for attracting new subscribers, the common mistakes to avoid, and, of course, a solid bit of NSYNC nostalgia. Join us for this fun and impactful conversation with Liz! Show notes and more at SmartPassiveIncome.com/session731.

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