Your Money Minute Lookin' Like A Slow Holiday Season 9/26/25
Sep 26, 2025
Holiday sales are projected to grow at their slowest rate since 2018, with forecasts only reaching 2.9–3.4%. Many consumers are feeling unsure about the economy, citing concerns about inflation and job security. In response, some are rushing to start their holiday shopping early to avoid rising prices. Tune in to learn how these trends might affect your spending this season!
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Slowest Holiday Growth Since 2018
- Deloitte forecasts holiday sales will grow just 2.9–3.4% from November through January.
- That range is the weakest holiday growth rate since 2018, indicating a sluggish season.
Growth Barely Beats Inflation
- The low end of Deloitte's forecast barely outpaces current inflation.
- Inflation rose to almost 3% in August, eroding real holiday spending power.
Consumers See Multiple Economic Risks
- University of Michigan data shows consumers see rising risks to business, labor markets, and inflation.
- Shoppers are trying to handle rising prices and some are buying early to avoid further increases.