OnBase: Smashing Sales and Marketing Misalignments Ep. 459 | How Modern Marketing Leaders Can Harness AI for Growth
Episode Summary
Don McGuire, the CMO of Qualcomm, discusses marketing strategies and AI-powered growth. Some key topics covered included McGuire's career advice on staying true to oneself and being open to opportunities. He also discussed how Qualcomm has evolved its marketing structure and is adopting AI tools like Writer and Firefly to accelerate content development. McGuire emphasized the potential of generative AI to improve work-life balance by freeing up time. He also talked about building the Snapdragon brand through visual and sonic elements. Overall, the episode provided valuable insights from McGuire on marketing, AI adoption, and career leadership.
About the guest
Don McGuire is the CMO of Qualcomm. In this role, Don leads global marketing across all Qualcomm’s businesses, as the company continues to diversify beyond mobile into new growth areas. Don joined Qualcomm in 2016 to lead the Global Product Marketing organization, where he redefined Qualcomm’s strategic approach to product marketing.
A seasoned marketing leader with 25 years of experience, Don has worked across mobile providers, device OEM, content/developer, and semiconductor industries. Before joining Qualcomm, he was a senior leader at Intel, where he led global marketing strategy, campaigns, and messaging for their Client Computing Business.
Key takeaways
- Stay true to yourself and be open to opportunities in career development
- Tie marketing objectives to business objectives to drive success
- Build brand awareness and affinity through storytelling and partnerships
- Use sonic branding to create instant brand recognition
- Adopt AI tools like Writer and Firefly to accelerate content development
- Generative AI can improve work-life balance by freeing up time for creativity
- Experiment with AI tools in a controlled way before deploying enterprise-wide
Quotes
"It's not meant to replace people in jobs, it's meant to replace tasks."
- Don responding to the fears about job loss due to AI.
"Sonic branding can be a very, very important and effective tool in building out an affinity for your brand."
Recommended Resource
-Young China: How the Restless Generation Will Change Their Country and the World
Shout-outs
-Carla Zakhem-Hassan, CMO at JP Morgan Chase & Co.
-Drew Panayiotou, Global CMO at Pfizer
Connect with Don McGuire | Follow us on LinkedIn | Website