THE FYX 133: Keeping Healthy Ice Cream Cool with Stephen Longo of Orka Bar

We're keeping things very cool--ice cold, in fact--for our final episode of 2023. This week, Coach Krysta is joined by Stephen Longo, fellow entrepreneur and creator of what is sure to be a FYX fan favorite, Orka Bars.
Orka Bars are a refreshingly cold and creamy, protein packed treat you won’t believe are made from egg whites. The egg white base makes them fluffy and easier to digest, so your body gets the nutrients it needs. Stephen is on a mission to refresh the cold category with this healthier ice cream alternative: Orka Bars are made entirely of real ingredients, no artificial flavors and no GMOs. By volume, bars are made up of low FODMAP ingredients that make it easier to digest and faster for the body to absorb. All bars are packed with 15g of protein, currently come in four flavors – Cookies ‘n’ Cream, Vanilla, Mint and Raspberry. And for our local Jersey listeners out here, Stephen is actually whipping up the bars with his own two hands (and the help of some family and friends), right here in Asbury Park, NJ.
All we're gunna say is, don't count on Orka being hyperlocal for too long. Once you get your hands on one---keep scrolling for the link to place an order--you'll know exactly why we're certain that this brand is on the come up. When Stephen makes it big, we'll be sure to remind him who repped the brand hardest when he first got going (aka, us FYX listeners).
In this episode, Krysta and Stephen discuss:
- Stephen's career path: from Big 4 Accounting Consultant to entrepreneur
- What influenced Stephen's path into entrepreneurship: it's actually more of a gut feeling and curiosity than the upbringing you might expect
- Stephen's first invention before the Orka Bar: a collapsible, tupperware container
- How Stephen's handled career burn out, and navigated a lack of purpose in his first few years out of college--a story that so many of us can relate to
- His love for Klondike Bars as a kid, and how that would ultimately inspire product development for Orka Bar
- Stephen's vision and plans for growth with the ice cream brand
- Why we need a healthy shake up in the freezer section.

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Follow Stephen and Orka Bar:
@stephen.longo
@orkabar
If you're local to Ocean or Monmouth County, NJ, Orka Bars can be delivered right to your door. Just visit the website to place your order: orkabar.com