How To Think With Dan Henry How To Build A Multi-Million Dollar Podcast with David Shands
what it takes to create an amazing podcast that will attract a loyal audience, how to avoid making the most common mistakes most new podcasters make, and he'll share how to monetize your podcast without getting overwhelmed with the details!>>> Get Daily Success Mentoring By Becoming A Member At How To Think<<<
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Are you dreaming of starting your podcast?
Podcasts have become an increasingly popular way to share your knowledge and really connect with your audience…
But, it might feel overwhelming as you think of where and how to start!
You might be wondering what your podcast should be about, what kind of tech you’ll need, and how to publish your podcast?
You might be wondering how to monetize and create an income from your podcast…
If you’ve been looking for the answers to those questions, this is for you!
In this episode, I talk with David Shands, founder of The Social Proof Podcast. David shares his insight into what it takes to create an amazing podcast that will attract a loyal audience and allow you to monetize your podcast without getting overwhelmed with the details, and shares how to avoid making the most common mistakes most new podcasters make!
In this episode, I am going to cover:
- How You Can Promote Your Offer Through Your Podcast
- What Are The Three Most Common Podcasting Mistakes
- How Loyal Listenership Provides Unseen Value
- How To Use This Growth Hack To Get More Listeners
- How To Use This Trick To Getting A Well Known Guest On Your Show
- Why Success Is Based On Ability
- And… So Much More!
If you got value from what you heard here, please be sure to subscribe and rate this podcast! Bonus points for you if you write a review! ;)
— SUBSCRIBE & FOLLOW —
Subscribe to Dan’s YouTube Channel
Click Here To Get Daily Success Mentoring By Becoming A Member At How To Think
— TRANSCRIPT —
Dan Henry: (00:00)
Everyone welcome to the How To Think podcast with your host, Dan Henry. And today we have an amazing guest on, his name's David Shands, and he is the founder of Sleep Is For Suckers, The Social Proof Podcast, and the MorningMeetup.Com. He has a seven-figure podcast, meaning he generates, seven-figures, over a million dollars from his podcast. And during this show I really dug in and, you know, really expanded on the mistakes that podcasters make, and really how to think about starting a podcast beyond just the little piddly tactics and really dived into the strategy and the mindset behind a successful show. And I really think you're gonna love this episode. Also this show is sponsored by HowToThink.Com, where you can get daily success mentoring, keep your mindset on track and grow your thinking so that you can grow your success. Let's go ahead and jump into the interview.
Dan Henry: (01:07)
So, so I was on your podcast. And it was amazing by the way. And I love, first of all, it's a very, very popular podcast. And we spoke after I was on your show and it was just crazy how, you know, most of the time when you ask people, like how do you start an awesome podcast? Like, how do you grow your podcast? They have this like blueprint and plan that seems so like, you know, template-y and cookie-cutter strategy, but you were just like, the advice you gave me was just insane. You were just like, I just make it really good. And, you know, and I was like, we gotta talk about this. So I'm gonna press you a little bit on it, you know? So gimme some stats, man, on this podcast, Social Proof Podcast. How big is it?
David Shands: (01:56)
So we are the number. We, kind of, it, it changes every day, but hovering between six and 12 top entrepreneurship podcasts in the country. We are, you know, somewhere between 30 and 50 top business podcasts in the country as well. And yeah, I think we have an amazing impact, so we don't have the, maybe the biggest podcast in the world, but it's very, very effective because anybody that comes on the response that they get is incredible. Right? Because, you know, I just, I have a genuine curiosity for you know, for people in their stories and it's been financially rewarding. So I don't know how we're measuring like bigness.
Dan Henry: (02:45)
Well, I mean, I know it's super popular because when I was on it, my whole social, everything blew up. I saw you on, I saw you on Social Proof Podcast, you know, and I don't normally get that much of a response, but I know you've built quite a business out of it. I don't know like how you wanna define how big your business has grown because of the podcast.
David Shands: (03:04)
It's a seven-figure podcast.
Dan Henry: (03:05)
So it's a seven-figure, but now how many people can actually say that they make seven-figures, over a million dollars from their podcast. That's insane.
David Shands: (03:13)
Yeah. Yeah. It's pretty cool, man. It's pretty cool. What's really cool is I'm not like a natural salesperson. So I don't know if I would have been able to make seven-figures from having a product and putting it in a funnel and running ads to it. And you know, things of that nature. Now we do, we do, you know, some of that with our, The Morning Meetup, we run ads to it, things of that nature, but it's all driven by the podcast. But what's cool is I, I don't have to sell a product. I just have to sell my personality and sell the questions that I ask, but, but not even to regular people. I just, like YouTube is going to be a five-figure check every single month. And it just keeps growing, but I don't have to sell anything. I just gotta get to talk to Dan. And then people like it and they put ads in the YouTube and the audience, they don't have to pay anything. They don't have to buy anything unless they buy something from you or, you know, they buy, you know, the Morning Meetup or whatever. But I don't have to like hard sell anybody on anything.
Dan Henry: (04:09)
What do you, what is your main source of revenue from the podcast?
David Shands: (04:12)
It's a blend man. So the audio side is, you know, a five-figures. Youtube...
Dan Henry: (04:18)
What do you mean by audio side?
David Shands: (04:20)
So, you know, you have, so a podcast is an audio experience. So when people listen to it on Apple or Spotify, we upload it to a hosting platform. And that hosting platform sends it to Apple, Spotify, Google, iTunes, all that kind of stuff. And companies put ads in the audio, but it doesn't necessarily have anything to do with the YouTube, which is the visual side.
Dan Henry: (04:44)
So you're just talking about the money you make from, you're not talking about like actually referring people to products, products, you sell products, maybe your guest sell you're talking about just the ad revenue from them listening and those platforms hosting ads while they're listening to your show.
David Shands: (05:01)
Well, I'm just running through like all of the different income strategies.
Dan Henry: (05:06)
Right. Okay.
David Shands: (05:07)
So, yeah, so we got, you know, audio is gonna be five-figures a month. Video, YouTube is gonna be five-figures a month. The ads that go into the videos is another five-figures every single month. The affiliates, like, so if I do an interview with you, you do something amazing and you have something to offer, we'll put the link in the bio and there's a revenue split there also...
Dan Henry: (05:33)
Is that the main source of revenue?
David Shands: (05:35)
The affiliates?
Dan Henry: (05:36)
Yes.
David Shands: (05:39)
The biggest single, yes.
Dan Henry: (05:42)
Okay.
David Shands: (05:43)
Yeah.
Dan Henry: (05:43)
Got it.
David Shands: (05:43)
But if you're calculating all of the other stuff, like I have the Morning Meetup, it's $79 a month, but it's heavily pushed by the podcast. So that's another stream.
Dan Henry: (05:54)
So would you say that rivals the affiliate, the affiliated income and just, just again to...
David Shands: (05:59)
Oh, yeah, yeah, yeah, yeah.
Dan Henry: (06:00)
Okay. So, even without the ads, even without your guests having an offer and them giving you a cut, if somebody checks out their stuff, even without all that, the fact that you have this popular podcasting.
David Shands: (06:12)
It'd still be a million. Yeah.
Dan Henry: (06:13)
Yeah. You still, so still still seven-figures. So what is the Morning Meetup?
David Shands: (06:16)
So the Morning Meetup is the only organization that gathers every single day to teach, train and coach entrepreneurs. Specifically beginning entrepreneurs or entrepreneurs that are trying to get, you know, to that quarter million. And they just really need that community. Or we've, we have multi-millionaires that are joining the Morning Meetup. So essentially, I have a theme for the month and we literally have like five, 600 people that join every single day, Monday through Friday, but we'll have a theme for a month. And every call throughout the week supports a theme for the month. So this month is, the theme is nothing can stop you, but today's call, I talked about nothing can stop you with a question mark. Because there are some things that can stop you and we gotta talk about those things that can stop you, or they'll keep stopping you.
David Shands: (07:03)
So they come on and we have a message for the day, and there's a huge community. They stay on the call way after I'm gone. We have a book club. So last year I didn't read any books. You know, even as a coach, you tell people, that you need to read books. Now, I thumbed through a book or something like that. But last year, I didn't read any books, but in the Morning Meetup, because we have a book load, we read 14 cover to cover. So what happens is we'll have, let's say a chapter no more than really 10 pages.
Dan Henry: (07:30)
So you don't need to read books.
David Shands: (07:31)
I love books.
Dan Henry: (07:33)
But, you don't need to cause you got that meetup, right? Because you, are you saying that you're sharing?
David Shands: (07:37)
No, we'll check this out. Here's the thing. So we'll have, we'll have a book for the month, like this month, last month we read Limitless, this month, we're reading Never Split The Difference.
Dan Henry: (07:47)
Oh, Chris Voss.
David Shands: (07:47)
Yeah. Yeah. For sure. Amazing book. So we'll take a chapter in the morning, 10 pages. We'll say, this is the reading assignment for today. And we'll read it that day. Then the next morning from 7:45 to about 8:10, we'll discuss that particular chapter that we read. And that's how we walk through 14 books chapter by chapter.
Dan Henry: (08:06)
Are you on every meetup?
David Shands: (08:07)
Yeah.
Dan Henry: (08:08)
Oh, man.
David Shands: (08:08)
Unless I'm traveling or something, which is rare.
Dan Henry: (08:10)
So, so this is kind of like, it's a little bit similar to what we do at How To Think, you know, cause we have the app and we drip out, we, take a piece of wisdom from, you know, say a mentor throughout history. It could be anybody from Mark Twain to you know, Steve Jobs, what have you. And we take that piece of wisdom and we expand on it and how to actually practically apply it to your life life rather than just, you know, Hey, that's a cool quote. You know? And then I, and then I also share a lot of lessons from, you know, my life going from, you know, working as a pizza boy for seven years and then building a eight-figure business and all that. And you know, just life lessons on, on how to think at a higher level so you can achieve more. And you know, we drip all that out. So, it's kind of like somewhat in the ballpark of a similar offer, but we drip it out and everybody starts from the same point. I just, I can't get up that early sometimes.
David Shands: (09:14)
We're on there live, but like you come on.
Dan Henry: (09:16)
That's awesome, man.
David Shands: (09:16)
And I'm gonna invite you on one day that you can get up at 7:45.
Dan Henry: (09:19)
Yeah. I'll, I'll get up that day.
David Shands: (09:20)
Eight o'clock and yeah. You'll, you'll, you'll see. There's 500 people live little boxes on zoom. Wow. It's it's the most engaging.
Dan Henry: (09:28)
Is that how many members you have or is that how many people attend?
David Shands: (09:31)
No, that's how many people show up show up.
Dan Henry: (09:33)
Wow. You are way, way more.
David Shands: (09:35)
So we have like showing up 500 every day.
Dan Henry: (09:38)
That's awesome.
David Shands: (09:38)
But they're like doing meetups around the country where they're just getting together inner city and that I am not the biggest, I don't think I'm the biggest reason people join or why people are having a success. It's just the community. Like where else you gonna find that every day that you can get
Dan Henry: (09:54)
Yeah. That's, that's an amazing offer. So, you do the podcast, you have an offer like that. And let me ask you this. Cause one thing I've been I'm gonna be a little selfish on this podcast and ask you some stuff cause I want this podcast to be amazing. Sometimes I get so wrapped up in the guests and the conversation I totally forget to promote our How To Think app, you know, to, I forget about it, you know? So, how do you when you have a podcast and you don't wanna take the attention away from the guest, you don't wanna make it all about you. You want great content, but you still obviously want people to listen to your podcast and then buy your offer because it's, I imagine your podcast is one, is a way to promote your offer. And, especially because it's such a great offer, how do you approach every podcast directing people to that offer?
David Shands: (10:42)
Well, my purpose for the podcast, isn't direct people to the offer. Like with when we talked, it wasn't like an ad breakup. Let me tell you about my offer. It's I want to genuinely get people to enjoy this podcast. And my philosophy is if people can fall in love with you, then they'll fall in love with my next guest. And they'll fall in love with my next guest. They'll continue to watch the episode. And eventually they'll take me up on my offer, but I don't care if you take my offer or Dan's offer, I'm make some money from it. But so I'm just, I'm just focused on, let's just have a good show. That's to my number one, focus.
Dan Henry: (11:18)
Can I play devil's advocate here?
David Shands: (11:20)
Of course.
Dan Henry: (11:21)
Okay. So while I think that is an amazing way to look at it and it's all, it's the way I end up doing it a lot, cuz I just kind of get into that and I'm like, I even forget about it. And I'm like, let's have a great show, you know. At the end of the day, you know, if somebody doesn't know that you have an offer, they can't buy. So what do you do to bring, to bring awareness to that offer? You know, how do you do it? I mean, if people listen to your podcast, right, there's gotta be some way for them to know where to go or what to do to check out the Morning Meetup. So how do you approach that?
David Shands: (11:52)
So at the end of the episode, I'll always say this episode sponsored by TheMorningMeetup.Com. I'll talk about it, but it's like a afterthought. I mean, I'll put little ads in the middle of the episode. So if I don't, if someone didn't buy an ad, they didn't buy a ads slot in that particular episode, then I'll put my own patrion or my own podcasting course or whatever. It'll be a small ad in the, in the beginning. But when I'm interviewing you, I'm literally only trying to create the best interview because I know that if remember I told you I'm not a salesperson like that. So I know if you continue to like my interviews and it feels like there's no agenda on my part, you'll keep watching my interviews, which means I'm gonna keep building an audience. And if I keep building an audience, YouTube will pay me. The corporations that put ads in my audio will pay me. If I have a big enough audience, you'll pay me. You'll say, Hey Dave, how much is to put an ad in your podcast? You got all these views, you got all this engagement. So I'm not thinking.
Dan Henry: (12:51)
So it describe to me cuz I'm the, not a podcast expert. I know that it looks like it. Cuz you came in here and yeah, this is beautiful. You saw this studio.
David Shands: (12:58)
I'm trying not to look at the screen. It's just,
Dan Henry: (13:01)
You know,but I'm just, I'm the truth is I went to school for like audio and video. So like that's why this looks so cool and sounds good. I would not consider myself a podcast expert, you know? So describe to me when you say an ad at the beginning, what does that mean? Does that mean at the beginning before the actual interview starts, you're like, Hey, we're about to get into this thing with this person. But remember this is sponsored by kinda like Joe Rogan does at the beginning of his podcast where he'll do this like thing about whatever and then he jumps into it. Is that what you mean by ad?
David Shands: (13:33)
Yes. So you might come to me and say, Hey Dave, I wanna put an ad in your episode, right? And I'll say, okay, gimme the script. What do you want me to say? And he'll say, well drive people to GetClients.Com. These are the buttons that you wanna hit. I'll come on and say, Hey, we're about to start the episode, but I gotta tell you about amazing offer with GetClients.Com featuring my boy, Dan Henry. He does this, this and this. A, B and C. All right. So check it out. We're gonna get into the episode and then we start out.
Dan Henry: (13:57)
Do you, do you get a lot of revenue from just those type of ads?
David Shands: (14:02)
Five-figures.
Dan Henry: (14:03)
Okay, cool. So wow. So I, I, I do have some questions for you about the podcast.
David Shands: (14:10)
Let's do it. Let's go. This is my favorite subject, right?
Dan Henry: (14:12)
I got some specific questions and then I got some other more general mindset question. Cause I know you love to talk about mindset. You love it. Cause we that's what we jammed on, on your show. Okay. So we can do this rapid fire if you want. I really wanna, I want to get the sound bites. So, alright. So the first question I have is what are three, because you have a very successful podcast from a monetary standpoint, right? And, I think that it's important to note that there's a difference between popularity and having, you know, financial success and you have both. So I would consider you, you know, way up there on that level. So my question to you is what are three mistakes that most podcasters make?
David Shands: (14:57)
Number one would be not starting. Number two, not being consistent. So it's just, it's hard to be consistent in anything or they'll go for a while, and then stop and take a break, whatever that means. And then they'll come back. It kills your momentum. It's a huge, if you're gonna start a podcast, start it and just be dedicated to for the next 15 years of podcasting in your life. Just let that be your, the thing that you don't stop. And probably number three is they don't ask anybody for money. They just think you just come on and do a show. Ask some people to sponsor.
Dan Henry: (15:40)
So, so what do you, would you say, ask people to sponsor you mean, you know, ask the guest, Hey, do you have an offer? Let's let's let's work out a split and promote your offer. Do you mean, you know,
David Shands: (15:49)
Well that once, but all right. So Dan, I have a podcast and you have an offer, right? Yes. I have an audience. How much would you pay to get in front of an audience? So let's just say every podcast has value. I don't care if it's one listener or a hundred listeners. Let's just say that every podcast episode that I get is gonna get a thousand down loads. Which isn't much right. A thousand downloads.
Dan Henry: (16:15)
Right. But it's a thousand.
David Shands: (16:16)
It's something. How much would you pay me to put your offer in front of those thousand people?
Dan Henry: (16:25)
I guess it depends on what offer I was promoting. I don't know the going rates.
David Shands: (16:31)
No, just for you.
Dan Henry: (16:32)
A thousand downloads. Oh, I know. One hundred dollars.
David Shands: (16:35)
A hundred bucks. Cool. Okay. Let me ask you this. Let's say I have an offer and I mean, I have a, I have a podcast and I'm getting a hundred downloads. We're gonna put your offer in front of a hundred people. How much would you pay me?
Dan Henry: (16:48)
Well, I guess by that math $10.
David Shands: (16:51)
10 bucks. So if you have a, a very beginning stage podcast where you can get a hundred bucks and maybe I can negotiate 15, right? Because if you think about it, how much is you offer 10,000? What if a hundred people, they don't take it the first week. They don't take it the second week, third week, nothing. The fourth week we got 400 people. You paid $40. You would pay me, you would pay me $20. Yeah. I mean, you, you, you would pay me $50 bucks. I can move up a little bit. You would pay me $60 bucks to get your amazing offer in front of a bunch of people. You would probably take a chance on spending up to $10,000. If you're gonna, like, just for the next two years at that rate, just put me in front of your audience. I believe that you're gonna promote your own podcast. And hopefully it'll grow from, from 100 to 150. The I'm just gonna paint the picture. But even outside of those numbers, give me the $10. That's $40 a month takes care of something, phone bill, something, every podcast has value.
Dan Henry: (17:51)
And then you keep going. You keep growing. And that 40 turns into 400 turns into maybe 4,000, you know? So,
David Shands: (17:57)
And with, yeah, I've got some students, bro. They've gotten they've gotten 2000, 3000, $4,000, 5,000 sponsorships or before even started because they're just painting a picture for people.
Dan Henry: (18:09)
So you, you have a, you said your students, I know you have The Morning Meetup, but you,
David Shands: (18:14)
I have a mentorship. Yeah.
Dan Henry: (18:15)
And is that around podcasting?
David Shands: (18:18)
Yeah. Yeah. Only. Yeah. Only podcasting.
Dan Henry: (18:19)
So that, so this is a course specifically for what we're talking about for starting growing and monetizing a podcast.
David Shands: (18:26)
So I have a course. Yes. But my...
Dan Henry: (18:28)
Don't be shy. It's okay.
David Shands: (18:30)
See, that's what I'm saying.
Dan Henry: (18:31)
Maybe we'll get a link and do a split.
David Shands: (18:33)
Absolutely. Absolutely. But yeah, my mastermind is like a, kind of a higher ticket program. It's 35,000 for the year. And we get together, we have a call every single Monday and then I'm on a call every other Thursday. And I have a course and we do destination events, things of that nature.
Dan Henry: (18:47)
So let me ask you this then, because I'm look gonna at it from both ways. The podcast starting way, where you make money from, you know, having people pay you, but then I'm also looking at it from an advertiser perspective. You know, so like for instance I'm thinking about this, right? Like, you know, everybody, these days, the crunch is on for like social media ads. You know, they get more expensive. So imagine if you took that money and instead of spending, like, let's say you were gonna spend $10,000 this month on say like Facebook or YouTube ads. And instead you took that $10,000 and you spread it across all these different podcasts that are in your niche or in your industry. You know, how do you think that return would compare?
David Shands: (19:29)
Way bigger.
Dan Henry: (19:29)
Really?
David Shands: (19:29)
What?
Dan Henry: (19:30)
Really?
David Shands: (19:31)
Absolutely.
Dan Henry: (19:32)
All right. Can I give you some numbers so that we can like make this real?
David Shands: (19:35)
Yeah. Talk to me.
Dan Henry: (19:35)
All right. So for instance it depends on what it is, but the best, one of the best campaigns I ever ran and this is cuz I did a live event, so this is kind of cheating, but just I'm giving you the best case scenario. We spent, it was like 15 grand. We did $45,000 in sales for the live event. We did $850,000 on the event, but that's like best, you know, and that's we do that Myron stuff, you know, but in a normal sense, you know we had a campaign, we just ran, we spent $20,000 on and we got about $90,000 back. So putting that out there as like, and that's, we're good at it. You know, we're very good at it. Most people don't get that return. We're good at it. Okay. So I don't wanna, you know, but how do you still think that that's comparable?
David Shands: (20:22)
Yeah, yeah, yeah.
Dan Henry: (20:24)
Really?
David Shands: (20:24)
Not to get into my, my guy's numbers, but, so
Dan Henry: (20:29)
But you got my, got my brain like working now.
David Shands: (20:33)
So he, my friend he'll, he sponsors 30 of my episodes at a time. So he did 30. He said, let me just get 30 episodes. He pays for every, every episode. Times 30. And then he came back after his 30 was over and he did it again. Which means what?
Dan Henry: (20:47)
It means he's making money. Now are you, I'm imagine it's on him, but he's probably using some sort of tracking link or something to track.
David Shands: (20:53)
Yeah. I'm sure he, I'm sure he is tracking. I didn't ask him, Hey, how much are you making? But I know it's something if, cause if not...
Dan Henry: (21:00)
You might make a sale after this podcast.
David Shands: (21:03)
You got a little bit of money, so. But you gotta think about this though. So when you see ads, if it catches your eye, then you know, you'll buy. But I have a loyal listener, loyal listenership. Like people listen to the whole thing, like the hour, hour and a half podcast. And they listen to every single week. And they me like, it's somebody that like really, really, my listeners trust me. So when I say, Hey, this person's legit. It automatically gives them validation. So if you can get next to, or in front of someone who has a loyal listenership, like you'd pay Will Smith, whatever for him to say, Hey, y'all, y'all should message my man, Dan Henry, you got the Get Clients. Your business is gonna explode. Not just cuz he's Will Smith, but people trust him. Now you might have these people who have big followings where their audience look at them as an entertainer. And then the return might not be as good because I don't necessarily trust you. I like you, you make me laugh. But I, when I say, Hey, check out Dan Henry. They're like, who? Give me some more jokes.
Dan Henry: (22:14)
Now, now do you think that cuz a lot of people, you know, a lot of people in the consulting and the coaching space, they have high ticket offers, multi thousand dollars offers. So it only takes one sale and you know. But what about people who have lower ticket offers, think like small membership sites or e-commerce, you know, clothing, whatever. Do you think, do you think it still is profitable to advertise on podcasts?
David Shands: (22:41)
Absolutely.
Dan Henry: (22:42)
All right. You got me. Now I gotta look into this cause I've never done that. I've literally never done that. I've never advertised on podcast. That's okay. All right. So let me ask you this. We talked about the mistakes, but let me ask you this. If you had to choose one growth hack, what is, and when I mean growth hack, I mean getting more listeners what is your number one growth hack to getting more listeners for your podcast?
David Shands: (23:08)
My number one growth hack is probably going to be letting your audience know that this is what you do for real. So not you don't just... So you, your main business model might be getting clients. And we do a podcast as kind of like an ancillary marketing thing that gets people into your program. But if you are going to say to your audience, Hey guys, I am all in on podcasting. I truly, truly believe podcasting. And you are, you are letting them know this is the industry that you're in. You're taking this serious. This is the only thing that you're doing. It will grow. So I made that announcement like it was almost a year ago. I said, listen, y'all this is it. I'm not, I'm not focused on anything else. I am a podcaster, address me as such. We got it in my bio podcaster. Like I always talk about podcasting I'm into this industry, I'm in this game.
Dan Henry: (24:03)
And why do you think that specifically, that definition, that way to portray yourself to your audience, how does that connect to growth?
David Shands: (24:12)
Because people want to work with people who like are all in. So if you have a plumber, say the plumber comes by and you have a real issue and he's giving you a quote. And by the time he leaves, he says, Hey, Dan, I also do graphic design. I do web, I build websites and everything.
Dan Henry: (24:28)
Yeah. You're like, nah.
David Shands: (24:30)
Yeah, yeah. But, he might be really good.
Dan Henry: (24:32)
What I'm asking is they would already have to be listening to your podcast for them to know that. So what I'm saying is how does that translate to people who don't know you, who've never listened to your podcast now, all of a sudden, starting to listen to your podcast, to even be aware of that.
David Shands: (24:47)
Because if the people that are listening, like really feel that this is what you do, they're gonna tell other people and share it. I don't think like I'm not, I haven't done like billboards or anything like that. It grows because I have a good show. I study the craft. I'm always talking about podcasting. So there's people that follow me that, probably never listen to my podcast, but eventually they will, it eventually gets in front of 'em. Right. But outside of that, the way that it grows is you having a really good show and people saying, Hey, you need to listen to this. It's the shares. It's the word of mouth.
Dan Henry: (25:18)
So, what, it's you connecting with your audience in a way that makes them really want to share? And word of mouth and cuz I mean let's face it. Word of mouth is the oldest form of promotion and it's still.
David Shands: (25:32)
It still works.
Dan Henry: (25:33)
You know? I mean, if you think about it, it's kind of how stocks and, and crypto and all these market people, they ape into things. They tell people, oh, you gotta get into this coin. You know, it's the same thing. So do you do other, are things like ask your guests to email their lists or tell their people about the show? Do you do anything like that?
David Shands: (25:53)
Uh uh.
Dan Henry: (25:55)
You don't.
David Shands: (25:56)
Never done it.
Dan Henry: (25:57)
Yeah. I believe you. Because I had to ask you for the link to the show, which I still, Brandon, we gotta email that out. We, we gotta get the link to the show that I did on his show and email it out. It cuz it was probably the best show I've ever done.
David Shands: (26:09)
You know what I do though? So one, the guest is gonna feel like it's all about them. Like I'm not in between trying to like compete with you for bars to show my audience.
Dan Henry: (26:21)
You're like that dude that has a 4.1 GPA in school, but is always like a sleep and like all never does his homework. That's you and, and the teacher hates you cause you said a horrible example for the rest of the class, but you're crushin.
David Shands: (26:39)
No, but you gotta think, so think about this. Right. And, and it's really, it'll be smart when you think about it. That you felt good leaving because you felt like the interview was all about you. I'm not competing with you for popularity on the show, which I've been on shows where I'm gonna say something. And then the person interviewing me will piggyback on every point. Right. And I'm like, well, I don't need to be here. You, you got this. You're good. So I'm gonna make it all about you, but I'm also gonna take clips from it of something that you said that was amazing. And post it on my Instagram to promote you again. And then you're gonna DM me, like, yo send me that video.
Dan Henry: (27:17)
So you know what, that's actually true because what did I do? I was hitting you up like, Hey, what's the link? What's the link to my show, to my episode. What, what, you know? And then I shared it, alright. Yeah. That's good. Wow. That, you know, and it's amazing how some people they're like, oh, I gotta set up this templated email to send out to my guests to say, here's your, you know, I gotta have a VA remind them to share it. No, but you're like, I just make it really good. I make it so good that the guest can't help, but share it. Even if I didn't send 'em the link, they're gonna find it. They're gonna ask for it. And then that's true because when I went on, I've been on a lot of podcasts. I've done a lot of interviews and it's a lot of times it's either, like you said, the host will sort of chime in way too much.
Dan Henry: (28:02)
Or the, they will ask really like just generic questions that you've been asked a thousand times. Or they will, you know, not make you feel like it's all about you. And they won't pull the most. They won't pull, like, that's the thing I noticed when I was on your show. You pulled things out of me that most people, they don't pull. They just accept whatever I say. And you're like, no, no, no, no, no. There's some gold in there. And you like open my mouth, crawled inside and start digging through, you know? And I really appreciated that. And I think that's why that's probably one of the best, if not the best interviews I've ever did. So.
David Shands: (28:40)
That's amazing. Thank you.
Dan Henry: (28:41)
Yeah. And that's why I was like, when you were like, I was like, what's your strategy for this? And the at you're like, ah, whatever, you know, I'm like what the, you know?
David Shands: (28:49)
I'm having a ball with this thing. I just love it, I love, I love getting to know people's stories.
Dan Henry: (28:53)
That that's killer man. That's killer. Okay. So if you could go back in time, when you first started your podcast, what changes would you make out of the gate?
David Shands: (29:05)
I would've had a name for my podcast first.
Dan Henry: (29:08)
You didn't have a name?
David Shands: (29:09)
Yo, first 11 episodes there was no name, bro. Go on my YouTube or go on.
Dan Henry: (29:15)
Wow. You talk, talk about an action taker. You're like, ah, I'll give the name later.
David Shands: (29:18)
Yo, my intro was, Hey, welcome to the podcast. I don't have a name just yet, but this person's amazing. And I think like episode 11 or 12, I came up with a name for the podcast. So I mean, I'd probably you know, again had a name. I've probably had a direction kind of, I just did it. Just the, the only, I didn't have a, I didn't do the podcast for podcasting sake. I did a podcast because I was trying to promote an event. So if you were one of the speakers at the event, I'd say, Hey, let me come interview you. I'm going to interview you. Talk about your story and highlight you as an expert. Because if someone watching it sees the interview, they'll buy a ticket to come see you at the event. That was my whole strategy. So that's why I didn't need a name for the podcast. At that point, it was just interviewing the people that were gonna be at the conference. And it worked, you know, people started coming out, but, and then I just stopped after the conference was over. And then I picked it back up when I had another conference coming up and I stopped using that strategy. And eventually it just clicked like, alright now let's get serious cause people like this thing.
Dan Henry: (30:29)
And did you do, do you think that once you got serious about it, you made more of the right decisions or would there have been more things, you know, cause I imagine you've been doing this for a while. How many years you've been doing this?
David Shands: (30:40)
Three years.
Dan Henry: (30:41)
Three years.
David Shands: (30:42)
Three years. Two year, 2019.
Dan Henry: (30:45)
So is this two years from the time you got serious?
David Shands: (30:48)
No, I've been serious since mid, late 2020.
(30:55)
So like.
(30:57)
A little over a year, year and a half.
Dan Henry: (30:57)
So, okay. So, so, so let's take it from the point you got serious from point you got serious to now what changes would, if you could go back in time to that point, what changes would you make?
David Shands: (31:12)
I like, I don't think I would make any changes other than the change that I made. Obviously you start out with some audio. Audios, terrible and you're like, oh, I need another solution for this. And you come up with a better microphone. And Hey, these cameras, they're not as good as they should be. Cuz my camera, the camera I had, it would stop every 30 minutes. So I'd have to...
Dan Henry: (31:32)
Yeah. DSLR .
David Shands: (31:33)
Bro. Imagine you got like three cameras and like this beautiful studio,
Dan Henry: (31:37)
Four.
David Shands: (31:38)
Four cameras. Let me not disrespect your studio. I had one camera. We're sitting like this. I'm gonna hit, I had a Canon 70. You hit the record, you gotta come sit down. And then we say, okay, you ready? Welcome to the podcast, right? We'll start talking. But I put an alarm on my phone for 28 minutes because I knew it's gonna go off in 30. So when I see it going to 28, sometimes you'll hear the little thing and I wait for you to finish your point and I say, hold on.
Dan Henry: (32:08)
So you would low tech...
David Shands: (32:09)
And then I gotta get up, start it over, sit back down and then do it again.
Dan Henry: (32:13)
So you would low tech. That you would, if you could have you'd you'd upgraded the tech a little bit to make it a Better experience?
David Shands: (32:19)
Well, I wouldn't because like that's how you grow, you know what I mean? Like I I'd needed the experience of that.
Dan Henry: (32:26)
I'm gonna press you a little bit, any promotional or content type changes you would've made?
David Shands: (32:32)
I would've started affiliates a lot sooner.
Dan Henry: (32:35)
Okay. So, so, okay. It's a lot sooner. All right. So I've not done that. Yeah. I've not. I, well, I have done it in the past, but I rebranded this show. You know, it was like the Dan Henry show and I stopped for a while. And then I was like, cuz I was just rambling, you know. I just got on and rambled and so I...
David Shands: (32:52)
You're a pretty good rambler though.
Dan Henry: (32:53)
Well, you know, but I just, I wanted, so I wanted to get free coaching, you know.
David Shands: (32:59)
Yeah, for sure. Smart man.
Dan Henry: (33:02)
I wanted to have awesome people sit down and ask, cause you know, I hear podcasts a lot and they'll ask these very generic questions and people answer 'em and I always listening to it going. Yeah, yeah. No, no, no, no. But wait a minute. You know? And I'm like, and I always thought of that and I was like, all right, well I need to start a show where I do that. I don't, I don't take the cookie-cutter answer. I'm like, no, no, no, no, no. How do you do this? You know, so yeah. So that's kind of why I changed the format, but okay, cool. So, so you, you would've done it, you would've monetized it a lot sooner.
David Shands: (33:35)
Yeah. A hundred percent.
Dan Henry: (33:36)
And affiliates. Okay. And how do you you, you just ask the guests, you just say, Hey, listen, you have an offer. It makes money. Cause we, we didn't discuss that at first. You were like, Hey, let's be on the show. And you would just say like, Hey, you have an offer, let's get a link. Let's send em to that offer and work out a split. You just keep it pretty, some direct sort of, you don't have like an SOP for this or anything, you just keep it casual?
David Shands: (34:01)
Maybe I should. Here's the thing. Maybe I probably should do all the stuff that I probably should be doing. But I'm growing every day. I'm learning something that I should do every day. Like we started sending out contracts to all the guests, like for releases of, you know, their content so nothing can happen later. But, that wasn't in the beginning. So I could say, I wish I had the best cameras. I wish I had best mics. I wish I had contracts, but you just, there's a bunch of things that I'm doing wrong right now.
Dan Henry: (34:30)
Do you find it funny that when people have podcasting courses or advice, they always focus on those things, those nuts and bolts and you sort of like took action, and you made it more about the actual quality of the end result. Like the, like, what was that? Cuz that's what I noticed. Our episode, you were just like the questions you were asking and everything. It was, it was all about that. And you know, everything else be damned, you know? Like we're in this hotel, your boy's stand there with the cameras and there's people walking by and they're like in the gettin in the elevators and stuff. And it's like, whatever, you know? And you're like, all that be damned, here we go. You know? And I just, I love that attitude because it just shows you that most people they focus on, oh, I gotta get to the contract and I gotta do this and I gotta have this and I gotta have a website. And you just like whatever. And boom. And it just shows you how taking and focusing on the meat of it. Yeah. Is cuz I think for a lot of people and I could be wrong, it's really safe to focus on things that aren't the meat cuz the hardest thing is the meat. You know, the hardest thing is to be a good host to, and this is in any business, you know? I mean it's, it's...
David Shands: (35:39)
The only, the only way you could be a good host is you gotta do a thousand interviews. So I told my group in Miami that one, I can only tell you my experience, but you're not really, really gonna learn podcasting until you do like 50 episodes. Like there's nothing that I can teach you on this whiteboard that you, that you can, that's really gonna help you become the most successful person. Now you, I, my objective is to get you to like be focused and just keep doing episodes consistently because you'll learn the game. You'll learn your audience. You'll learn what you need to be doing. But I can't, it's like trying to teach you how to swim on a whiteboard. You gotta get in the water and then learn the mistakes. I can't, I don't know all the mistakes that you're gonna do. So we got some people in the group where yo, I just had my first it was crazy, but, he said, man, I just had my first episode where I record the whole episode, but it wasn't recording. And we celebrate that. Congratulations. Welcome to the game.
Dan Henry: (36:37)
Yeah, yeah. I went to school for audio engineering and man, that is the, that like for people that work on computers, like the blue screen of death, you know? That's, the non, the, you did all this stuff. Like you had the, like in the studio, you have like the best take ever and then you didn't, you weren't recording it. Wasn't recording, you know? Or there was something unplugged and its blank, yeah, get it.
David Shands: (36:59)
That's why you think about most of the most, most artists like musicians, their best album is their first one for the most part.
Dan Henry: (37:09)
Why do you think that is?
David Shands: (37:10)
Because they don't know all the stuff that they're supposed to be doing. It's just raw energy and raw, and people love that.
Dan Henry: (37:17)
Yeah. Then it gets tainted. It's tainted by the industry that you should do this. You should do that. Yeah. That makes a lot of sense.
David Shands: (37:24)
Their first one, because they're just young and fresh and they're doing all the stuff they're not supposed to be doing or like speakers. They, they come on stage and they just kill it. And then, you know, people love, they love that, but then they take Toastmaster and then they take their edge away a little bit and they stop saying "um" and they stop leaning and they just, they're more structured and polished and people don't necessarily relate to that because they're not thinking about the pure passion of doing it. They're thinking about doing it right.
Dan Henry: (37:52)
Right. Do now, do you think that the ultimate form of being at the highest level is when you can and think about and execute doing it right. While not losing your edge and while still having that passion show through?
David Shands: (38:05)
Yeah. Or you do like, you do it a few thousand times and it just becomes second nature that you're doing it right. You're still just doing it. You're just doing it. But eventually, so I I'm just doing it. I'm doing it, I'm doing it. And I still like do my podcasting, but now I have like a structure cuz I just noticed, all right, I'm gonna highlight the person as a guest up front. Let's find out how big their business is, how much money they're making and then let's go all the way back to their story so that this, I can relate to the person that's watching to say, yes, this person's successful, but they used to be in your shoes and we're gonna find the journey. And then eventually we'll find out, you know, what they did and they'll start some teaching in there somewhere at some point. But I didn't learn that structure up front. If I tried to do that in the beginning, I would've failed because I'm thinking about the structure but, once you got that unconscious competence.
Dan Henry: (38:58)
Dude, that's heavy. That that's really heavy. A lot of people don't think about that. I mean, I go, I look back on my career. We've our primary way that we, I mean over at GetClients.Com, I have, you know, HowToThink.Com, GetClients.Com, I always have to discern which one I'm talking about, but at GetClients.Com, which is my first eight-figure business, hopefully not the last you know, we generated over 25 million primarily with one method. And that is a video which most people call a webinar, like basically a sales presentation that just plays on automatic, but has like value. It's like, it's like educational. And then it's like, Hey, you want us to help you do this? You know? And so there's so many templates for those type of sales presentations and I've done, you know, I've done many of them.
Dan Henry: (39:52)
I've done hundreds. And if I look back on my career and I look back on the most, the highest performing presentations, the ones that generated the most money, they were the ones where I just picked up a marker. And I just went for it. You know, and the ones that, oh, let me follow this script and all that. And don't get me wrong. You have to educate yourself on what those elements are that make people belive, and that influence people and ways to educate. But instead of trying to neatly put all those together, just having them present in your mind, because you you've been working on it, you've been doing them. And then just letting it come out in a raw performance that has been the thing that has really, really done the most. And you know, it, it's hard to convince people that, cause I just need the script. I just need the template. It's like, no, you need growth. You need you need to learn how to grow into this skill. But people, a lot of people don't want that.
David Shands: (40:46)
Yeah. I would say probably 95% of all viral videos aren't highly produced. It's just somebody did something.
Dan Henry: (40:55)
Somebody did it.
David Shands: (40:55)
And the world loved it.
Dan Henry: (40:58)
Yeah. Like Michael Jackson, we hung the baby off the, he just did it. That was like a cell phone. I'm just kidding. Yeah. Sorry. Okay. I dunno why that popped in my head, but the first image that went in. All right. So I have one more podcast question, and then I'm gonna ask you some questions a little bit deeper. So we'll do it a little more rapid fire so we we get it all in, but real quick, what is your number one trick for getting a bigger name on your show and would that trick, or that tactic apply to someone who has a new show?
David Shands: (41:46)
Either asking them, you know, just ask a bunch of people, or you could pay 'em or a referral. You find somebody who knows the person you ask them to get on the show. Now it does help because I have a bigger audience. So it's a little easier to get somebody to...
Dan Henry: (42:06)
Cause that's what they look for.
David Shands: (42:07)
Yeah, for sure. But I mean, it could work just, you never know you say you create a relationship with someone and you just ask them to do it. So, but watch this, let's say somebody like you're a big name. You're...
Dan Henry: (42:23)
I don't about that. I like to consider myself somewhat high, medium
David Shands: (42:29)
I guess I would consider myself there. Right. But, well, I mean, you're like more people know you than they know me.
Dan Henry: (42:35)
I guess it depends on who you're talking about, but, well, I appreciate it.
David Shands: (42:39)
Well, let's say you weren't a content creator necessarily, or you never really got a chance to tell your story, but you're just, you're just popular. Right? And someone comes to you and says, yeah, I want to interview you, but let me show you this style of content that of people are creating. It's a style where maybe somebody's, you know, kind of like interviewing the person and the person can just like, just give their bars. And I'm just gonna ask you a bunch of questions and you could take some of the content and use it for your social media. The whole thing will be about you, not about me, but I'm gonna ask you a bunch of bunch of questions and you can kind of display your expertise and you know, we'll send people to your link. You might take it if you're not, if you don't have this set up of podcasting and you see all these clips on social media of people podcasting, it doesn't matter about the name it's about, you just want to. It's like me coming up to you with a red camera, like, yo let's create some content. I'll do it for free. Like, yo let's do it. It's you're just letting them create some content. It just happens to be on your podcast.
Dan Henry: (43:35)
Would you say that, cause this is where my mind's going. Right? Like, for instance, I don't think this show right now, like most of my, you say I'm a big name that all came from me, buying media, you know, paid ads, social media. I don't, you know, this show still is relatively in its infancy stages. So I, you, in the world of podcasting, you're a much bigger name, name the mine. So I'm not saying this, this show is like, you know, it doesn't have the traction your show has. But you know what's one thing I thought was, you know, I do have this nice studio. So if I were to make a highlight reel of a bunch of clips and stuff, it like, it like, even if this was the first episode, it looks pretty darn legit.
Dan Henry: (44:15)
So, like you send that to somebody. Maybe I could send that and be like, Hey, look, this is the show. And you know, that would be a good way to be like, Hey, we're serious, you know? But hopefully this show grows and I don't, I no longer have to like, be like, Hey, it's legit. I promise. Cuz you know, if they don't know my name, you know? But okay, cool. Cool. So let me ask you let, let's switch tracks here a little bit and I'm gonna ask you some different questions here. So can you share cuz you know, I believe that the game is 90% mental, almost every game, business, basketball, you know, golf, whatever. Can you share one mindset principle that has created you know, an immense impact in your personal or professional life?
David Shands: (45:10)
Probably that I do understand that like the things that I acquire, my external success won't grow past my ability to accomplish them and my ability is gonna be based on my skillset. So, or kind of just the way I think. I've reached a level of success where I'm at, you know, successful to me, based on the way I think. And I know that I have to get around higher thinking people to get there. So I've never made eight-figures. Right? But it's only because of the way I see things, and the way I think you see things and think differently. So there's some things that I need to know. I need to learn from you because you've done its so I just understand that my mindset is flawed and my objective is to fix that, to find out as much as I can about highly successful people ask as many questions as possible, challenge my own belief systems and continue to grow. So that would be my I just know that I don't know it all, and some people you'll see them make their first six figures and you can't tell 'em anything.
Dan Henry: (46:19)
Oh yeah. They're, yeah. Yeah. They're yeah. I, yeah, I know those people. I see 'em online everywhere. They're in the comment section, they write the really long comments to your three word comment.
David Shands: (46:34)
Absolutely. Yeah, for sure. Just knowing that I don't, there's so much more to know. And
Dan Henry: (46:38)
So it's exposure, it's exposing yourself to new constant new ideas and not tightening up your mind and closing it off to, to what you have found safe in your knowledge that what you know is, cuz you know, it's scary, it's scary to expose yourself to new ideas cuz then you have to admit that maybe you didn't have it all figured out. Or maybe somebody that you respected who taught you something was wrong and you really respected them. And the idea that there's a better way just scares you. And so you close it off. So you don't have to experience that. But when you expose yourself to new awareness, it just constantly levels you up. And one thing I'll say just to tack onto that is many times people are afraid to admit they were wrong or they didn't have it figured out. And if you think about it, think about science, right? Like we say, oh, well there's this many planets in the solar system or this or that. And then we develop technology and we learn more about the universe and oh no, that's a moon. And you know, or, well, no, this didn't actually happen. It's this way. Or you know, well string theory or whatever, you know, it's not actually a whatever. And so to deny that would be to deny progress.
David Shands: (47:49)
Dang that's good.
Dan Henry: (47:49)
You know what I'm saying? And so like the very concept of closing yourself off from new information for the sake of your own mental safety, is the very act of denying yourself progress.
David Shands: (48:04)
Yeah. And I don't believe that anybody is self made. Like there's no self-made millionaires. Like I can point to a dozen people that helped me along this journey. You know what I mean?
Dan Henry: (48:16)
You find me a millionaire that lived in a bubble, their whole life. That's self made.
David Shands: (48:20)
Exactly. Exactly. Nobody's self-made and those that believe it is gonna be really, really hard for them to grow. Oh, can't teach yourself to be more successful. I don't care. I don't care who you are. You may have like went and got the book, but the book was written by somebody who's teaching you right now. So you're not nobody's self-made nobody comes up there with all the great ideas. You might be a you know, you might be an engineer or something like that, but you have a conversation with the guy who's selling you certain cameras and you know something about a camera, but they're helping you helping guide you. Or your assistant might be showing you something about yourself and that might be the thing that helps you double your income. The thing that she showed you about yourself, say, Hey, I don't like the way you said that to me. And you talk to some other people crazy in this office too. And that gets you to go back in the lab and start to analyze yourself. You start to grow as a better leader, and then you grow your company and you say to yourself, well, I'm, self-made, you're crazy. So I there's so many people we need to learn from. Thats how to approach life.
Dan Henry: (49:22)
So speaking of that what's a huge lesson you learned from one of your mentors that made a profound impact on your life and business?
David Shands: (49:33)
It's easier to make a lot of money and a little bit of time than it is to make a little bit of money in a long period of time. First person ever told me that was Markwell Russell. Yeah. And it just changed my whole mindset. I'm like, he's like, yo, how, you know, when you worked a job, you made $30,000 a year. And I'm like, yeah, that's right. He said, that was hard wasn't it? He said, it's easier to make $30,000 in a month than it is to make $30,000 a year. I'm like, yo, no way. He said, well, for the 30,000 working at your job, you had to work the whole year. He said, yo, what if, how hard would you have to work to find 30 people to buy a thousand dollar product that is really, really worth $4,000. I'm like, that'd be a no brainer.
David Shands: (50:13)
Well, let's figure out what we can put together for $4,000. Let's say that process takes two months to just come up with and craft something that's worth $4,000 and you sell it for $1,000 and then you gotta find the 30 people in a month. It's easier to do that than it is to make $30,000 in a year. I said, yo, then, then somebody came along and said, yo, it's easier to make a hundred thousand dollars in a day than it is to make a hundred thousand dollars in a year. And then they start introducing this concept of a million dollars in a day. I'm like, yo, this is crazy. What's what's even wilder is, I implement the things that they teach me. Shouts out Myron and and Neo always shout on Neo cuz he's, he's made a major impact in my life.
Dan Henry: (51:01)
We just interviewed him yesterday.
David Shands: (51:03)
Oh, he's the goat.
Dan Henry: (51:03)
Yeah, he's good. I always love his, his, his vibrant suits.
David Shands: (51:09)
Right, right. Yeah. We had this we're trying to make this like one, I seen him make a million dollars from one pitch twice. Just it was art when I was looking at it. I said, yo, this guy's dope. And he helped me believe that, you know, that, that thing is possible. So this one offer long story short. We, I made about $800,000 in one pitch and I'm like, yo, this is, at first, I'm excited. So I called Neo and I'm like, yo, I got, it was like 30 something people for a $25,000 offer. And I'm like, man, I'm gonna be able to help a lot of people cause they invested in me and I'm excited. And he's like, well, what went wrong? I said, what do you mean? What went wrong? Why didn't you make the million? I'm like Neo, I did come on bro. Like what's what's going on here? And he helped, like he's helping me to stretch myself. Yo, there's so much more and he's pushing and he's pushing and he's pushing. And I have like a bunch of people that are like just pushing and pushing and pushing. But I didn't even, I didn't think that that kind of stuff is possible.
Dan Henry: (52:19)
Yeah. It, it blows your mind, especially when you see somebody else do it.
David Shands: (52:23)
Yo, you're talking about making 25 million in a year. I'm still trying to see it for myself and how that happens. But the fact that,
Dan Henry: (52:30)
Well, that was that wasn't a year. That was a couple years. But it still,
David Shands: (52:34)
Well, I mean, shoot.
Dan Henry: (52:34)
I delivered pizza for seven years. I'm taking it, you know? So you wanna hear a funny story about the, about a million dollar day? So I did an event and I sold a 30, yeah, $30,000 offer. There was there was 34 people that bought, but see, I had said that I would only take on 30 and if I got my math right here if I got my math right here, if you take 30 and you times it by 30000.Thats 900,000. But see, I had 34 people put down a deposit to buy. Right. And so I had said that I was only gonna take on 30. So I called my buddy Myron and I said, man, I, you know, I told him the situation and you know, with 34, that's $1,020,000.
Dan Henry: (53:28)
So I said, you know, I really wanted the million dollar day, but I said, I would take only 30 people. So, you know, I guess I'll have to do it next time. And he's like, what? He's like, dude, he's like, here's what you do right now, go into your student group or whatever it is. And just make a post and say, Hey would any of you care if we took on an extra four people in this offer?
David Shands: (53:51)
That is brilliant.
Dan Henry: (53:51)
I know. And I was like, I didn't even think of that. And so I went in there and I was like, would you guys mind if I took just four extra people so I can have a million dollar day? And everybody was like, it's all good. Right. And then I took it and had a million dollar day. And I was, I was like, that was the simplest most I was literally about to, and not that, you know, 900, whatever it was still a great day.
Dan Henry: (54:14)
But just to have that under my belt to say, I made a million bucks in a day, you know, I just wanted to have that. Yeah. You know, and I was like a little bit like, man, I should have said, I would take on 35 and he's like, no, no, no, no, no, just do this. And so that's a lesson that, you know he's, you know, he's got a lot more years on us, you know? It's just, it's just a lesson right there. You know that you need to expand your awareness and you need to realize that you don't know it all.
David Shands: (54:43)
You got to, you got to, so a little bit of success kills people, man, cuz you get arrogant and you think you're like, you think you're you start calling yourself the goat.
Dan Henry: (54:51)
Yeah. Yeah. If you have to call yourself the goat, you're not the goat. You're not the goat, you know? So let's do this. This was a great, great interview. Did do a good job? Cause now I feel like I'm under the microscope. You're yeah,
David Shands: (55:02)
Yeah, yeah. That's good bro. You're good.
Dan Henry: (55:03)
All right. All right. Well I got, I the goat here, so, you know. I'm sitting here throwing passes and Tom Brady's eating a sandwich watching me, you know? So.
David Shands: (55:15)
This is really good bro.
Dan Henry: (55:16)
But alright. So where can people find more about you?
David Shands: (55:21)
TheMorningMeetup.Com, awesome place to find me. Also Instagram, @sleepis4suckers with the number four S L E E P I S 4 S U C K E R S. And a The Social Proof Podcast, man.
Dan Henry: (55:34)
All right. Awesome.
David Shands: (55:34)
Please check out The Social Proof Podcast.
Dan Henry: (55:35)
And I would love to promote your, I love your, you know, take on podcasting. I'd love to promote your program we'll put on program or mastermind or both to, to my audience. So we'll put a link in the show notes and all that jazz. So that way, if they want to figure out more about that and if they wanna get involved, they can check out that link. So awesome, man.
David Shands: (55:59)
Absolutely. I would love nothing better than to and we'll give your audience a discount or something like that and
Dan Henry: (56:04)
Okay. Sweet. Well, good then that's the, well then that's the link you want to click. So that you get that discount. We'll work that link out. Okay, cool. And then this is the part where I say that this show's sponsored by?
David Shands: (56:15)
Yes. Yes.
Dan Henry: (56:16)
Okay. So this show's sponsored by itself. No, this show it's sponsored by me. I know it's sponsored by HowToThink.Com, where you can get daily success mentoring as well as weekly business mentoring all on an app on your phone, dripped out each and every day. Little, five minute audios to keep you on track for your success and your mindset. Everybody has five minutes a day. So you go to HowToThink.Com. Check that out.
David Shands: (56:42)
Beautiful. Perfect.
Dan Henry: (56:42)
Alright, alright, alright. Alright, hey, man, thank you for coming on so much. I really appreciate it.
David Shands: (56:46)
Yes, sir. Pleasure.
Dan Henry: (56:47)
Thank you